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Marketing Plan Pro 11.0® -powered by Duct Tape Marketing
Written by Alan Gleeson   
Friday, 26 September 2008

In this latest release of Marketing Plan Pro , Palo Alto Software has taken the award-winning Duct Tape Marketing methodology and embedded it into Marketing Plan Pro–creating a fantastic new product that will guide users through the process of creating a powerful marketing action plan.  


 

Small businesses often struggle with marketing strategies, and how to put an action plan into place that will actually grow their sales numbers. Marketing Plan Pro powered by Duct Tape Marketing will give any business a clear plan to start working from and get them started on creating a winning marketing strategy in just 30 minutes. This new version of Marketing Plan Pro will help you:

O  Build your marketing vision to identify your business goals and measure your progress.
O  Identify your ‘remarkable difference’.

O  Figure out how you stack up against your competition.
O  Find your ideal customers.
O  Forecast sales and budget expenses.

The Duct Tape Marketing system, developed by renowned U.S. small-business marketing guru John Jantsch, shows customers how to develop and execute marketing plans that will give businesses life and longevity. Audio introductions narrated by Jantsch are also included for major topics.

It’s been exciting watching my Duct Tape Marketing system go from blog to book to software. Merging my system with Palo Alto Software’s Marketing Plan Pro software will make this methodology available to anyone wanting to see their business succeed,” says John Jantsch, creator of Duct Tape Marketing. “The 30-minute plan will allow anyone to get from plan to action immediately.”

 “I am delighted that we have collaborated with John on this latest version of Marketing Plan Pro. We have successfully married the best of what John teaches with the power of Marketing Plan Pro and the result is an impressive tool to help users put their plans into action,” said Alan Gleeson, Managing Director of Palo Alto Software Ltd.

“It is also particularly timely, given the growing business uncertainties we all face here in the U.K. Our Marketing Plan Pro software still employs the core elements that have always made it great value—including the step-by-step approach that guides users seamlessly through the process of creating a marketing plan. Palo Alto Software’s collaboration with John Jantsch is nothing short of remarkable and we are very proud to bring this version to market.”

Marketing Plan Pro powered by Duct Tape Marketing is available for just £129.99 via www.paloalto.co.uk, from Amazon.co.uk and also from Borders, Oxford Street, London.

*For credentialed press inquiries: Evaluation copies of the software are available for review, please email This e-mail address is being protected from spam bots, you need JavaScript enabled to view it  
 
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