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Social Network for Financial Planners Continues to Set the Pace for IFAs and Advisors Online

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Social Network for Financial Planners Continues to Set the Pace for IFAs and Advisors Online

Written by Philip Calvert

Saturday, 08 September 2007

IFA Life – the social network and online business resource for financial advisers is pleased to announce an exciting new seminar and IFA Internet Technology Mentoring programme. Internet Marketing and Technology Seminars for IFAs

In response to a survey conducted by the company, IFA Life’s founder Philip Calvert will be hosting a series of full-day Internet Marketing and Technology seminars around the UK later this year.

Calvert, who recently launched a new eBook on Internet marketing for IFAs said last night:

“IFAs are telling us that they’ve missed a trick with the Internet so far, but are now keen to discover more about how it can benefit their businesses.”

“There’s no doubt that a great many IFAs have not viewed the Internet as something that has much relevance in their businesses – but they’re coming round in droves to the idea that it can not only add value to their client proposition but also create value in their businesses.”

The seminars will cover a wide range of ideas on how IFAs can use the Internet in their businesses, including how to raise their profile online, build credibility and trust, create greater loyalty from clients and generate new income streams.

The events will also show how IFAs can use the Internet to enhance client communications, treat customers fairly and how to offer new online financial planning services that complement their face-to-face service.

Calvert continued:

“I’m amazed at how many IFAs tell me that their website is only intended to be an online brochure. The trouble with that is that no one can actually find their website on Google and consumers no longer want websites to be just online brochures.”

“A key part of the seminar will be to reveal a wide range of simple, ‘no technical skill required’ tips that will help IFAs to build a compelling Internet presence, but also to shoot IFAs’ websites high up the Google rankings.”

IFA Life stresses that the seminars require no special computer skills, no training in website design and no Internet marketing experience. Calvert continued:

“This seminar is really about helping IFAs to use technology better and more strategically in their businesses. Technology should not be a cost to an IFA’s business – it should create income streams in its own right. So this event will really help IFAs to get to grips with the Internet and what it can do for them. They are in for a very special day.”

Some of the topics covered will include:

7 deadly sins that IFAs make with their websites
10 features that IFAs MUST include on their website
4 secrets of marketing online to high-net-worth individuals
How older clients use the Internet and how to engage with them online
An important change in the way consumers use the Internet and why IFAs must understand it
The single most important feature of an IFA's website and how to make it work for you
Understanding Google and how to appear higher in the rankings than other IFAs in your area
How to develop financial advice services that make money for IFAs while you sleep

IFA Internet Marketing Mentoring Programme

To support the seminars, IFA Life is launching an Internet Marketing Mentoring Programme for IFAs who require ongoing help, coaching and consultancy on their own Internet and Website strategy.

Coaching will revolve around a private forum, where IFA members of the programme can debate technology issues, share ideas and best practice, obtain help with their Internet strategy, receive ongoing feedback on the effectiveness of their website and get advice on the very latest technology trends. IFA members of the programme will also receive personal coaching from Philip Calvert – including face-to-face, private chat, Skype and using other new media tools.

Calvert commented:

“IFAs wanting to take their online proposition to the next level now have the opportunity to really start harnessing the power of the Internet. These are the IFAs who either want to kick-start their online proposition; want to seriously meet the needs of Internet-savvy clients or who can see the huge profits that can be made from embracing the opportunities available online.”

IFAs interested in either the Internet Marketing Seminars or the new Mentoring Programme should visit www.ecademy.com/club/ifalife or send an email to This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

ENDS

Notes for Editors:

Internet Marketing Seminar Draft details:

http://www.ecademy.com/module.php?mod=club&c=1846&p=22

Internet Marketing Mentoring Programme:

http://www.ecademy.com/module.php?mod=club&c=4840

Philip Calvert is an expert on technology and Internet marketing for the IFA community. He speaks internationally on marketing, networking, technology and internet marketing for professional financial advisers and is the founder of IFA Life.

Calvert provides Internet marketing consultancy to IFAs and Mortgage Brokers – helping them to:

Improve Google and search engine rankings
Create new income streams from their website
Develop an online strategy for their business

For free membership of Ecademy and IFA Life Mortgages, plus one month enhanced membership pass, contact Philip Calvert on 01483 548 666 or 07773 359 619 or by email to This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

Or visit and join IFA Life Mortgages at http://www.ecademy.com/club/IFA+Life+Mortgages quoting Ecademy ID number 65309 during sign up process.

eBook Wake-Up Your Website! 101 Easy Tips for IFAs to Improve their Google and Search Engine Rankings available at:
http://www.ecademy.com/module.php?mod=club&c=1846&p=18&xref=53930

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