5^th April, 2008 – Smaart Associates announce the launch of Smaart Direct, with a financial incentive to UK borrowers who use the service to arrange their mortgage.

Smaart Direct will give back borrowers up to 50% of the commission paid to them by the mortgage lender. The website gives the borrower access to the whole mortgage market, providing an easy-to-use system that allows the borrower to find the mortgage that’s right for them. There is no office visit needed as telephone support is available to help with sourcing the mortgage.

The service is aimed at borrowers who are comfortable choosing mortgages on their own and are not in need of any type of advice. When applying for a mortgage through Smaart Direct, a dedicated mortgage arranger is looking after the application throughout the entire process and assists in the completion of the application. Borrowers are also provided with a direct phone number to the arranger and will receive updates on their application via e-mail, telephone or text. For borrowers seeking mortgage and remortgage advice, Smaart Associates, Smaart Direct’s parent company, is on hand to provide non-fee mortgage advice to those who need it.

When asked about this new application service, Lee Dawkins of Smaart Direct says, “The Smaart Direct proposition is very different from most services in the UK and we believe that the UK mortgage market is ready for this type of professional mortgage application service. For those clients who prefer or are satisfied with choosing their mortgage on their own, we feel that it is only fair to reward them with some of the commission paid to us by the lender.”

This mortgage service comes at a time when the UK economy has left many borrowers with little money to set up new mortgages, so Smaart Direct takes the mortgage market and makes them viewable all in one place while offering an incentive to the borrower. Dawkins says, “Many lenders have increased the fees associated with applying for a mortgage. The commission rebate that we offer here at Smaart Direct will help offset those costs.”

To learn more about Smaart mortgage application service, visit www.smaartdirect.co.uk. For non-fee mortgage and remortgage advice, visit Smaart Associates at www.mortgages-remortgage.com.

Smaart Associates is a national mortgage brokerage offering a non-fee mortgage service for borrowers in the UK and is the parent company for Smaart Direct. Smaart Associates and Smaart Direct are dedicated in helping borrowers meet their mortgage needs with ease.

Contact: Lee Dawkins –