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ClickJobs.com launches ï¿½Happy Kumarï¿½ Ad Campaign ï¿½ Allocating Media Budget of 7 Crore

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ClickJobs.com launches ï¿½Happy Kumarï¿½ Ad Campaign ï¿½ Allocating Media Budget of 7 Crore

Written by Nachu

Thursday, 18 January 2007

Chennai, January 17, 2007: ClickJobs.com, part of the BharatMatrimony group and India’s premium job portal, has unleashed an aggressive marketing campaign to strengthen its brand equity among job seekers and employer community. As part of the strategy, the company has launched a creative ad campaign centered on ‘Happy Kumar’, a fictional character.

‘Happy Kumar’ is a complacent employee who thinks he's made it in life and needs to do no more, oblivious to the job opportunities available and being urged to check out the burgeoning job market online.

Commenting on the ad campaign, Mr. Michael M. Bala, Business Head, ClickJobs.com said, “We have taken a disruptive approach from the clutter of other Job Ads in the market, we have used a very positive tone. There are plethoras of opportunities for a job seeker today. The ad focuses on an inactive jobseeker who could benefit from the opportunities available. It is a differentiated campaign with positive tone.”

“At ClickJobs, we have a strong technology background coupled with an aggressive sales team across the country. The company is rapidly growing and certain strategic tie-ups will soon be in place to keep the momentum going”, he added.

The ad has been created by Network Advertising, Mumbai, and Starcomm is the media buying partner. ClickJobs.com has allocated a marketing budget of Rs. 7 Crores for the next 3 months. The ad campaign, which started with a teaser campaign, is currently aired on the following channels - Times Now, NDTV 24 X 7, HBO, AXN, PIX, Star & Zee Network, CNN IBN, Head Lines Today, and certain other channels.

Currently, ClickJobs has 8.5 lakh jobseekers resumes which are accessed by more than 1000 employers. Most of the resume database is less than six-months old. The site is free to candidates posting their resumes. There are over 45,000 jobs from IT, BPO/ITeS, Pharmaceutical, Telecom / Banking & Financial / Insurance / FMCG industries available on the site.

About ClickJobs:

ClickJobs.com, a part of BharatMatrimony Enterprise was launched in August 2005 as a comprehensive recruitment portal. Headquartered in Chennai, ClickJobs.com has its branches in Delhi, Mumbai, Bangalore, Hyderabad, Pune and an international office at New York, US. Within one year on its launch, the International Academy of digital Arts and Sciences recognized ClickJobs as an official Honoree for the Webby Awards, the Oscars of Internet for its superior quality of content, easy navigation, interactivity and user experience. For further information, please visit www.clickjobs.com

For media contacts:

Sri Shakthi

Corporate Communications
ClickJobs.com
Mob: 9841133790

Sriganesh/Twinkle Xavier
20:20 Media
Ph: +91-44-28260145

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