Worrell partners with leaders in corporations and forward thinking entrepreneurs to create value through the power of design.

Minneapolis, MN, Aug 01, 2008 -- Worrell, one of the world’s leading product design and development firms, recently launched the first issue of their magazine, New for Lateral Thinkers.

Understanding today’s market, they chose the focus of the magazine to be China. A visionary Minneapolis headquartered company; Worrell opened their first Asian office in Shanghai, October 2007. The magazine features an interview with the CEO of Crocs and includes the following articles:

Interviews:
Exclusive interview with the Ultimate China Insider ( with James McGregor)
Where the Rubber Meets the Road - China's Vision for Innovation (with Yu Chen)
To Build a Brand in China (with Joe Ranieri)
Casestudy:
CAE 5000 Flight Simulator
Worrell Insights:
Innovation for the Other 90%
10 Snapshots of the New Chinese Middle Class
Column:
Creativity in China

Worrell partners with leaders in corporations and forward thinking entrepreneurs to create value through the power of design. Worrell’s ability to cultivate a cutting-edge team has driven financial victories for a wide variety of clients since 1976.

Please visit their company website at www.worrell.com for more information or feel free to send them a mailing address and they can send out an issue for your review.
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Contact:

Emily Matejcek
Director of Marketing and Communications
Worrell Inc
Minneapolis, MN
612 638 1926
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http://www.worrell.com