Belgrade- 10, November, 2007 — In a joint collaboration between Greek and Serbian designers, the first exhibition of CONNECTIONS featuring  the SVAROG and FERMA collections will be displayed at the Furniture Fair on November 13^th- 19^th. Crafted with precision and exquisite taste, the collections are distinguished by their elegance, purity of materials and special attention to detail. The collections will include several important hand-carved pieces, and an array of different styled furniture that will appeal to a broad range of tastes. Complementing the furniture is a wide range of textiles and accessories from leading worldwide design houses.  These collections have captured the attention of many across Europe who have purchased pieces from the SVAROG and FERMA collections.

“The furniture that we present is well known. I have chosen these collections because the creators are looking not only look at the design of the furniture, but at the total atmosphere associated with the furniture.  In one sentence I would say that we don’t just sell furniture, we help our customers create design solutions that reflect their individual lifestyles.” says Marija Petrovic of CONNECTIONS adding “There are many characteristics that make our showroom concept unique. I think that the consumer, interior decorators and architects will be impressed with our collections which range from traditional hand-made to french provincial and ethnic designs.”

CONNECTIONS also announces the opening of their new showroom at Kondina St No 1, Belgrade where a more complete range of the collections can be viewed from November 20^th. and where, on December 5^th at 8pm , CONNECTIONS will host their Official Grand Opening in the presence of Their Royal Highnesses Crown Prince Alexander and Crown Princess Katherine. Members of the public are invited to attend the event which will be in aid of the Foundation of HRH Crown Princess Katherine.

The collections each have their own flare of sophistication and style. When asked how Goran Radovanovic, General Manager of SVAROG ART, felt about working with the Serbian & Greek designers and the resulting display at the fair he replied “The Greeks are close to our mentality and we both appreciated each other’s cultural heritages and the effect of this on individual tastes and design. The hand-made furniture of SVAROG has been carefully selected and many of its designs are well know here in Serbia although we continue to add new ideas, particularly with the use of the latest fabrics and finishings. In so far as our exhibition, it will be truly unique and elegant and I believe that you really need to come and see for yourself and then of course to visit our new showroom. I hope and expect that people will be impressed and will find something to match their taste.”

 Supporting Maria’s statement, George Lantzourakis, the Managing Director of the Greek Company FERMA added “It took years of research, travel and innovation to put together the collection that we are about to display but the results are dynamic. Our collection is well received world-wide which gives me the satisfaction that our research has paid off. Recently, we worked very closely with the Serbian designers to put together our collections for the Serbian market and we were very pleased with the results.”

The SVAROG collection comprises two broad ranges – Classic Art and Life Art. All items are individually hand-made by SVAROG’s skilled and experienced local craftsman combining the best of Serbia’s natural wood with the fabrics and finishings of some of the world’s leading design houses. While the Classic Art range faithfully reproduces some of the finest historical furniture designs giving a timeless elegance and style, the Life Art combines some of the traditional forms with vibrant, modern colours and textures.

The FERMA collection shows the balance and harmony of items carefully selected from a number of international manufacturers and designers which combine to create a complete living experience rather than to be judged as individual pieces. The elements of the collection shown vary from the soft Mediterranean colours and styles of the Provincial and Romantic range a through to the more modern exotic and ethnic items. Together with a fill range of accessories the FERMA collection offers a full solution to modern design requirements.

In addition to the furniture ranges exhibited, CONNECTIONS also stocks a full range of the latest upholstery fabrics, curtains, carpets and wallpapers produced by leading design houses and supplied through a partnership with Setoffel, one of Greece’s leading companies.

CONNECTIONS

CONNECTIONS is a furniture and furnishings company dedicated to providing its customers with the products and services to reflect and enrich their own individual lifestyles. From individually designed and created hand-crafted pieces to complete solutions for hotels, villas, and homes, CONNECTIONS provides furniture, fabrics, design and associated services to its wide range of customers. We work very closely with our local and international partners to ensure that the furniture ranges we offer bring together the best of traditional, modern, local and international tastes, complimented by a wide variety of fabrics and furnishings from leading design houses worldwide. Our commitment is to give our customers high quality products together with reliable and personalized service.

SVAROG ART

SVAROG ART is a Serbian producer of hand-made, high quality wood furniture. Each piece of SVAROG furniture is made to order incorporating the taste and desires of the purchaser to create a truly unique work of art. All SVAROG’s items are individually hand-made by our skilled and experienced local craftsman combining the best of Serbia’s natural wood with the fabrics and finishings of some of the world’s leading design houses. In order to maintain the highest standards of design, production, delivery and customer satisfaction, SVAROG has recently made a major investment in the creation of a brand new workshop to bring together all its craftsmen in a single location near Belgrade.

To continue to advance its aims as a leader in hand made furniture, SVAROG is starting to work with local designers to create today the new designs for tomorrow’s production. This bringing together of the best of Serbia’s creative talent and skilled craftsmen will ensure that SVAROG’s customers continue to be presented with new and exciting masterpieces in the coming years.

FERMA

FERMA is a Greek company dedicated to providing its customers a tailored design solution for their individual needs. Based around the design skills of its team of professionals, FERMA creates the complete environment for the client incorporating pieces from its range of over 2000 items of furniture and accessories supplied from all over the world. The FERMA team has extensive experience in all aspects of design and construction and FERMA’s turnkey projects include the design and decoration of a number of boutique hotels, the Marine Yacht Club of Piraeus and many private residences. FERMA’s products are the results of long-standing partnerships with manufacturers in a number of countries and are selected to reflect the latest trends in quality furniture design. FERMA will provide CONNECTIONS not only with its product ranges but also with the design experience of its team.