‘IT GIRL’ CHOOSES ‘IT LAGER’!

Cusqueña (pronounced CUS-KEN-YA), the Peruvian lager - launched by two former Huddersfield University students after its company directors discovered it travelling in Peru - was the exclusive beer, chosen by Tara Palmer Tomkinson, served to a host of top A-List stars including; David & Victoria Beckham, Gordon Ramsay, Kate Winslett, Sienna Miller and Jude Law at the launch of ‘The original It Girl’s’ new events company ‘Three’s a Crowd’ at London’s exclusive Mayfair Hotel.

News Release – DEC 06 2006

The super stylish lager was requested ahead of other, more established brands due to its fantastic taste and glowing endorsement from the UK’s top bartenders.  This has helped Cusqueña secure a growing celebrity following and also seen it become the chosen brand for all GQ and Glamour Magazine’s respective celebrity events.
 
Made using the purest glacial water from the tops of the Peruvian Andes and called “one of the coolest drinks of the summer” in one recent national magazine article, Cusqueña has had a rapid rise to fame following its launch by the two friends from the back of a Punto in Manchester and Leeds!

The beer is stocked in some of the best bars in the country including Trio, Jakes Bar, Boutique & multi-award winning MOJO.  It is now also stocked in Sainsbury’s, Tesco, Threshers and ASDA.  With Waitrose also set to come on board soon. 

Says Kieron Barton of Cusqueña; “For us to be asked to be involved in with such a high profile A-List event such as this and so soon after the GQ and Glamour awards is a great testament to this fabulous lager – it really is becoming the ‘It Lager’! When you are a small company like us it really helps to raise the profile even further when people are choosing Cusqueña ahead of more well established lager brands.  We are looking forward to establishing a long relationship with Tara’s company for her future events.”

See www.cusquena.co.uk for more details.
For further information, pictures or samples of Cusqueña, contact Kieron Barton on 0870 24 24 608 / 07710 50 50 02
-ENDS-

This e-mail address is being protected from spam bots, you need JavaScript enabled to view it / www.cusquena.co.uk

Testimonials for Cusqueña

“Crisp pure & flavoursome”
Sunday Times Style, July 11th 2006

“Light on bubbles but full of flavour”
Night & Day Daily Mail 14th May 2006

“Cusqueña is possibly the coolest drink of the summer.”
Fresh Ideas June 2006

“Marvellous, fresh and crisp with a malty flavour that knocks the spots of the watery Mexican Lagers”
Restaurant, 10th May 2006

“5/5, “excellent” 
The List Magazine, Edinburgh

 “I always demand quality and Cusqueña has that quality; it is a truly exceptional lager and is the only one I’d recommend.”
Class Best Bartender Winner and Flavour Magazine’s Bartender Of The Year 2004

“Cusqueña is simply a clean, crisp and great tasting beer…it is a far better bottled beer at a comparable price to most others.  Unlike fizzy, thin tasting Budweiser (and for that matter Kirin, Tiger, Perroni, Michelob Beck’s and so on) it has a full flavour and a rich aftertaste.” –
City Life Magazine

Notes to Editors

About Cusqueña (pronounced ‘Cus-Ken-Ya’)
• Cusqueña is made in the foothills of Machu Picchu, the centre of the Incas civilization.
• It is brewed using all natural ingredients including pure glacial melt water from a source at 18,000 feet in the Andes – a staggering 3,000 feet higher than BA flies Manchester to London
• Jon Harley ex CEO of Budvar now CEO of Global Brands predicted in the Morning Advertiser Nov 2005, that; “the one to watch is Cusqueña”.
• Cusqueña was first brewed commercially in Peru in 1908 and is the biggest selling premium beer in the country.
• Cusqueña is still made with its original recipe, but today utilises state of the art brewing technology.
• Cusqueña is bottled at source and imported directly from Peru. It is not brewed under license.
• Cusqueña brew-masters are trained in Germany.
 

About Chilli Marketing

• Chilli Marketing was set up in 2004 by Gareth Whittle and Kieron Barton. Both marketing graduates from the University of Huddersfield, they started importing Cusqueña after first sampling it as tourists in 2003.

•  Chilli Marketing is the exclusive UK distributor of Cusqueña.