New ecommerce site Webtogs aims to shake up the outdoor adventure gear space after 10 months of preparation.

Webtogs, which offers outdoor clothing, footwear, packs and camping equipment, was born from the observation that a "best of breed" site was missing from the outdoors sector: a site designed to make the shopping experience the best it can be. That's why Webtogs features multi angle product images, an easy-to-navigate checkout process, quicker lead time for deliveries and a "zero hassle" returns policy.

Founded by successful e-commerce entrepreneurs and outdoors enthusiasts James Balmain (Light Image) and Phil Wilkinson (Kelkoo), Webtogs combines expert knowledge of the online market place with a truly customer focused approach to online shopping including:

• Over 25 top brands, including Berghaus, Keen, Lowe Alpine, Mountain Equipment, Camelbak and Scarpa.
• Presenter led product videos, showing features and detail to level not normally seen on ecommerce sites, especially relevant to the look and feel of products shown on the site.
• Carbon neutral delivery - love the outdoors and want to protect it? Webtogs offers customers the ability to offset the carbon emissions of the deliveries they receive, on a joint venture basis. In addition, all packaging used is glue free, 100% recycled and 100% recyclable.

Webtogs CEO James Balmain comments:

"We've chosen products we really liked using ourselves or listened to our friends rave about, so we understand what we're selling and know quality when we see it."

He continues:

"The amount of time and effort the team has put into this has resulted in an online shopping experience that we think is really special, not because it's gimmicky but because it's as simple and easy as we can make it. Having said that, we've got a mountain to climb over the next year as we bring further features and benefits to our customers. This is just the start."

Visit www.webtogs.co.uk and see how enjoyable online shopping can be.

ENDS

Notes to editors:

• 1. Webtogs was founded by James Balmain and Phil Wilkinson and is an outdoor clothing and equipment e-tailer.
• 2. Webtogs Ltd, Unit 5, Brickfields Business Park, Gillingham, Dorset, SP8 4PX, 01747 825777, www.webtogs.co.uk