News from Omio

Version 2 of Omio launches 17 April 2008

Version 2 of Omio.com, the mobile phone comparison engine launches today. Omio is privately funded by Forward Internet Group (www.forward.co.uk) and has received approximately $1 million for investment.

Omio was launched in November 2007 with the aim of simplifying the whole process of researching and buying a mobile phone. Omio lets visitors search through over 10,000 mobile phone deals from all the major online retailers and operators. Through using simple customisable search filters, visitors can choose a wide variety of features that appeal to them such as handset, network, payment plan, and inclusive minutes and messages. All information on the site is up-to-date thanks to feeds that are updated daily. Version 2 makes the whole process incredibly easy and user friendly.

Version 2 was developed through extensive user testing and includes simplified deal finder filters, Omio’s Picks, a new blog and a new design. The Omio’s Picks section gathers together the best phones in different categories for those unsure about the different types of phones. Even though the simplified deal finder filters use complex search algorithms they are incredibly easy to use.

Founder Matt Wheeler, said: “Omio’s new design opens the door to the next stage in its development. Over the next quarter we will be releasing some very exciting features and making roads towards building an online mobile community.”

The next step for Omio is the development of user content. A major goal for Omio is to be one of the leading mobile phone news sites that offers a unique experience unlike other mobile phone comparison sites. Omio has already started work on some major community aspects of the site. The vision for Omio is of a mobile community that actively discusses the latest phones, accessories and downloads. Users will see the first of these features in Q2.

To access the redesign and find out more visit www.omio.com. To find out more about the Forward Internet Group visit www.forward.co.uk

Peter Ross | Media and PR Manager | T: 020 7121 1199 | Email: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

Available for interview

• Matt Wheeler, Founder Omio