Singapore, 9^th Feb 2007 - Mainboard-listed Food Empire Holdings (“Food

Empire” or "the Group”) - a leading food and beverage

group is pleased to announce that its flagship brand, MacCoffee^® has been

The award was unveiled in a ceremony held in Novinsky Passage, Moscow on 1^st

February 2007 and attended by many leaders of the Russian SuperBrands, the

independent brand arbiter, heads and representatives of more than 60 local and

Two books featuring success stories on SuperBrands were also unveiled during

“The award of the SuperBrand status reinterates that MacCoffee^® has successfully

captured the essence of the widely diverse and competitive 3-in-1 market by

making its brand stands out amongst the rest with its unique brand building

“We will continue to bring the MacCoffee^® experience to all through more

innovative and focused brand building activities,” said Mr Sudeep Nair, Executive

 “We are elated to be awarded the SuperBrand status in Russia. This signifies a

strong recognition of the successful efforts made by local homegrown companies

in global brand building and marketing in the global marketplace. Bearing its

significance, the accolade is a strong recognition of our successful efforts in

building a unique and distinctive position with our portfolio of winning brands

and premium quality products in these challenging international markets.  Our

success in making our flagship brand, MacCoffee^®, the market leader in the

emerging markets such as Russia, is a testament of how a well-managed

“The award will continue to spur Food Empire in pursuing its continuous

expansive strategy to be a premier global food & beverage group, bringing our

valued proprietary brands and quality products to every corner of the global

marketplace,” said Mr Tan Wang Cheow, Chairman and Managing Director of