Broadband comparison broadband comparison site Broadband Genie welcomes news that from February 14th, broadband providers will have to provide MAC codes free and on request.

Broadband comparison broadband comparison site Broadband Genie welcomes news that from February 14th, broadband providers will have to provide MAC codes free and on request.

A MAC is a unique alphanumeric reference that enables customers to switch broadband provider smoothly and with minimal disruption. Without a MAC, customers can be left without broadband for some time while the transfer is made.

Up until now, providing a MAC code has been voluntary although most broadband providers have done so. But from Valentine’s Day all broadband providers are legally obliged to provide the code when asked after a ruling by Ofcom.

Broadband Genie CEO Philip Wilkinson says: “From Valentine’s Day switching broadband will be easier for consumers. This, in turn, will force broadband providers to raise their game as if they fail on service, customers will find it easier to change suppliers.”

ENDS

Notes to editors

1.Broadband Genie allows users to compare broadband providers, and is part of Genie Group.

2.Genie Group Ltd is a leading independent provider of internet comparison shopping services in the UK, and was set up in 2004 by Philip Wilkinson (co-founder of Kelkoo UK). Genie Group’s unique selling point is ‘the Genie’, which makes personal recommendations to internet shoppers based on ground-breaking, intelligent technology. This gives Genie Group the ability to provide an enjoyable and satisfying internet shopping experience, and deliver an unmatched quality of sales leads to our affiliate merchants. Genie Group launched its flagship broadband comparison service Broadband Genie in January 2005.

3.More information can be found at http://www.broadbandgenie.co.uk. Please direct all media enquiries to Ciaron Dunne. Interviews with Philip Wilkinson can be arranged on request.