Press release – DEC 11TH 2006

Cusqueña which recently won the ‘Superior Taste’ award by The International Taste and Quality Institute of Belgium, is brewed using all natural ingredients including pure glacial water from 18,000 feet in the Andes and is widely regarded amongst top bartenders as one of the very best lagers on sale in the UK.

Threshers follow in the footsteps of Sainsbury’s, ASDA & Tesco who are all stocking Cusqueña in a number of their stores following its successful launch into the top end of the UK bar market.

Chilli Marketing’s Kieron Barton comments; “Threshers commitment to providing a genuine from source category is totally market leading and  a real nod to what is happening in the US where retailers - like top bars - have created ‘genuine from source’ sections in their imported ranges stimulating real interest, higher margins and growth in this category.  Their bold moves in this sector really is quite inspiring and they are a perfect retail partner for a brand like Cusqueña.” 

CUS-KEN-YA lager became an instant hit with the UK’s top bartenders and drinkers alike and is now available in top bars and restaurants across the UK.   The brand which is rapidly becoming the ‘It Lager’ amongst celebrities took over as GQ & GLAMOUR magazines celebrity awards sponsors and last week became a partner for ‘The original It Girl’  Tara Palmer Tomkinson’s events company. 

Cusqueña has seen sales levels rise by 136% in 2006 putting the brand as one of the fastest growing premium lagers in the UK. 

It is forecast by many in the industry to be the bottled lager to watch in 2007.

-ENDS-

For further editorial information contact Kieron Barton on 0870 24 24 608
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For images check www.cusquena.co.uk/pos

Testimonials for Cusqueña

“Crisp pure & flavoursome”
Sunday Times Style, July 11th 2006

“Light on bubbles but full of flavour”
Night & Day Daily Mail 14th May 2006

“Cusqueña is possibly the coolest drink of the summer.”
Fresh Ideas June 2006

“Marvellous, fresh and crisp with a malty flavour that knocks the spots of the watery Mexican Lagers”
Restaurant, 10th May 2006

“5/5, “excellent” 
The List Magazine, Edinburgh

 “I always demand quality and Cusqueña has that quality; it is a truly exceptional lager and is the only one I’d recommend.”
Class Best Bartender Winner and Flavour Magazine’s Bartender Of The Year 2004

“Cusqueña is simply a clean, crisp and great tasting beer…it is a far better bottled beer at a comparable price to most others.  Unlike fizzy, thin tasting Budweiser (and for that matter Kirin, Tiger, Perroni, Michelob Beck’s and so on) it has a full flavour and a rich aftertaste.” –
City Life Magazine

Notes to Editors

About Cusqueña (pronounced ‘Cus-Ken-Ya’)
• Cusqueña is made in the foothills of Machu Picchu, the centre of the Incas civilization.
• It is brewed using all natural ingredients including pure glacial melt water from a source at 18,000 feet in the Andes – a staggering 3,000 feet higher than BA flies Manchester to London
• Jon Harley ex CEO of Budvar now CEO of Global Brands predicted in the Morning Advertiser Nov 2005, that; “the one to watch is Cusqueña”.
• Cusqueña was first brewed commercially in Peru in 1908 and is the biggest selling premium beer in the country.
• Cusqueña is still made with its original recipe, but today utilises state of the art brewing technology.
• Cusqueña is bottled at source and imported directly from Peru. It is not brewed under license.
• Cusqueña brew-masters are trained in Germany.
 

About Chilli Marketing

• Chilli Marketing was set up in 2004 by Gareth Whittle and Kieron Barton. Both marketing graduates from the University of Huddersfield, they started importing Cusqueña after first sampling it as tourists in 2003.

•  Chilli Marketing is the exclusive UK distributor of Cusqueña.