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CUSQUENA the stylish beer for a summer of food, fiestas and football |
| Written by mark hammersley | |
| Wednesday, 17 May 2006 | |
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17 May 2006 - Peru’s number one selling lager, Cusqueña, (pronounced ‘Cus-Ken-Ya’) continues to outshine other Latin American beers. No summer shindig should be without the brew from Peru. But if you need an excuse here’s a few ways to indulge in Peruvian pleasures: Taste of London 15-18 June – a glamorous four day celebration of the capital’s finest food and drink. This year Cusqueña is hosting the main bar where you can immerse yourself in true Latin spirit. Top bartenders will be serving Cusqueña super premium lager, Cusqueña exclusive dark beer Malta and Peru’s infamous cocktail the Pisco Sour. Expect cool and funky Latin music, top bar flairing action, a relaxed play for a pit-stop, plentiful ice-cold beer, and the chance to win a years supply of beer. Inti Raymi and Soltice fiestas 17-24 June - Cusqueña is brewed in the Inca capital, Cusco, 15,000ft high in the Peruvian Andes close to the lost city of Machu Picchu. Every year running up to June 24 the Andean people celebrate Winter Soltice (Inti Raymi) with a Festival to the Sun. Attracting hundreds of thousands it is South America’s second largest festival. Revellers drink Cusqueña and traditional offerings to Pachamama or Mother Earth include pouring a small amount of the beer onto the ground! FIFA World Cup 9 June-9 July – England’s opening game is against Latin America’s Paraguay and takes place on Saturday 10 June. Why not kick off a month of world class sport with Cusqueña? Get in a case and gather friends to enjoy Latin America’s finest beer alongside the world’s finest players. Cusqueña has been chosen as the exclusive beer for Football Fever in the Ultralounge at Selfridges Oxford Street. Between 9 June and 9 July the Ultralounge will be dedicated to the celebration of world football. Ethical drinking all year round - Cusqueña is probably the most ethical beer brand on the market. After witnessing the poverty in Peru the boys behind the brand set up a registered UK charity, donating cash from their profits to children’s projects in Peru. UK stockists - Cusqueña 4-packs (£3.75) are available in all branches of Sainsbury’s, Asda, Harvey Nichols and Tesco. Go to www.cusquena.co.uk for further information. For further information, product or Peru images, and samples of Cusqueña, contact Claire Southern on 020 768 95914 or This e-mail address is being protected from spam bots, you need JavaScript enabled to view it |
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