The York Group announce that they have been appointed by Brainshark Inc. to establish an international distribution network, commencing in the UK.

The York Group specialises in channel development for software business throughout the world. Brainshark Inc is a US-based software organisation providing on-demand presentation solutions under a SaaS (software as a solution) delivery model.

The UK has been identified as an important international market for Brainshark, who have established themselves as leaders domestically in the US. Under the appointment, York Group UK personnel will be undertaking a partner search in the on behalf of Brainshark, with the goal of establishing a network of highly qualified UK partners -  organisations with the capability of selling into the top 500 companies at a senior sales, marketing or training level.

“Brainshark represents a fantastic opportunity for UK companies”, explained Lindsay Smith, UK Regional Director of The York Group. “Brainshark is sold on an annual license, hosted basis and in the US. More than 600 organisations to date rely upon Brainshark-delivered presentations as an integral part of the way they communicate with customers, partners, and employees. ”

“We are pleased to have The York Group assist us with our international growth,” said Andy Zimmerman, VP Business Development of Brainshark Inc. “We have been impressed with their local market knowledge, experienced staff, and proven methodological approach to international channel development.”

About The York Group
Established in 1993, The York Group has helped hundreds of technology companies from all over the world establish productive indirect channels on a cost-effective basis. The York Group has offices in more than 20 countries to provide an international support network for software organization to build their international markets. Clients range from emerging firms to well-known industry leaders such as Microsoft, Manhattan Associates, Secure Computing, Intuit and Dell.

The York Group is headquartered in Lexington, Massachusetts USA and serves the UK out of offices in Bedford.

For more information, visit: www.theyorkgroup.com