Leading Streetwear Clothing Manufacturer to Leverage Truition’s Complete Online Selling Solution

(Toronto, Canada - April 23, 2008)- Truition Inc., a leading provider of hosted eCommerce solutions for online sellers, today announced that clothing manufacturer L-R-G (Lifted Research Group), has chosen Truition to power their new online storefront. 

L-R-G is an independent clothing brand which focuses primarily on the design, production and marketing of streetwear clothing and accessories. Currently selling via multiple retail outlets, the new online storefront represents the first L-R-G branded online eCommerce destination. The new eCommerce site will compliment rather than compete with retailers currently selling L-R-G products online.

Truition’s industry leading On Demand eCommerce platform will allow L-R-G to run their new storefront and outlet store from the same platform with all eCommerce, Order Management and Inventory management built in, eliminating the need to further outsource these key elements.

“Truition’s all-in-one eCommerce platform was a significant asset in our decision to choose Truition, “ said TJ Ferrara, Director of eCommerce for L-R-G. “In addition, Truition’s wealth of experience working with leading branded manufacturers made the selection of Truition the obvious choice for us.”

L-R-G joins a growing list of apparel manufacturers and retailers that have selected Truition as their eCommerce platform of choice, leveraging a complete online selling solution that includes order and inventory management, along with advanced merchandizing and world-class site search/guided navigation capabilities. Through Truition, eCommerce managers can differentiate their online store with a best of breed eCommerce platform, deployed as an On Demand service.

L-R-G was recently ranked #5 on Entrepreneur Magazine’s 2007 Hot 500 list of fastest-growing companies and has enjoyed enormous success as an independent clothing brand.  L-R-G is also involved in the promotion of underground recording artists and the sponsorship of a skateboarding team.

“We are very proud to have L-R-G join us as a Truition customer, “said David Newall, Vice President of Sales for Truition.  “L-R-G is a leader in eclectic apparel and sets the standard for lifestyle design.  We look forward to working with them as they continue to transform the apparel market”.

About Truition:
Founded in 1998, Truition is the leading On Demand eCommerce platform for retailers and manufacturers. With more than 125 customers in 10 countries, Truition provides its client base with a unique combination of technology and professional services, allowing these organizations to effectively outsource core elements of their eCommerce operations.  “Powered by Truition” sites include Sirius Satellite Radio, Philips, Major League Baseball and ShopNBC. Truition is headquartered in Toronto, Canada, with offices in Boston, London and Germany.

About LRG:
L-R-G is a company designed to overthrow the masses by our influence. Our slogan is simple, "underground inventive, overground effective”. At L-R-G we want to focus on the ones that are trying to pay their rent with their passions .Think of us as a support group for the independent and underground culture. We’re trying to put the spotlight where we think it really belongs, because it is much more than clothing and concepts. It is a way of living. L-R-G, innovative essence for the above average person.

A company based in Lake Forest, CA started in 1999 by owners Jonas Bevacqua and Robert Wright L-R-G is here to empower the unheard and overlooked.  We offer a clothing line dedicated to setting the standard in construction, use of rugged-raw materials, and a phenomenal attention to detail.  Each season’s line demonstrates L-R-G’s continual goal to strive for originality beyond expectations. By using the latest denim treatments and washes, to ingenious graphic design and placement, L-R-G pushes fashion forward-conscious design beyond the mind-numbing logo strapped across your flavorless basic tee. For those of you who know who you are, know what you want, and are NOT afraid to express yourself true to form and flavor:  Let the clothes you wear reflect your conscious choice to stand apart from the masses.

Additional information on Truition is available at www.truition.com.

Truition Media Contact:

Lisa McGregor
Truition Marketing Manager
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Tel. 416.673.4233