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A Spurt in Online Advertising Boosts the Growth of Online Advertising Agencies |
| Written by Zenifer Graff | |
| Tuesday, 18 December 2007 | |
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The online advertising segment is on a growth-curve like never before. Billions are being invested on online advertising everyday, across the World Wide Web. Publishers and advertisers are happy alike. Tremendous enthusiasm in this advertising medium is supported by global statistics.
IAB/ PwC online adspend study indicates that the Internet advertising has again buoyed the UK advertising industry. It has registered a Year-on-Year growth of 41.3 percent during the first of 2007. This is quite above expectation. This takes the sector to a half-year high of £1,334.3 million. Comparing this to £917.2 million just a year ago, online advertising's market share has grown significantly, to 14.7%. As Nicki Lynas, Manager, Entertainment and Media Practice, PricewaterhouseCoopers puts, "The latest results for the first half of 2007 show that the UK's internet advertising industry continues to strengthen. The growth levels seen by the companies in the survey prove that advertisers are increasing their spend online at a rate that shows no signs of levelling out." The results of IAB's first Brand Engagement study prove that the internet is not just a direct response medium. It also has exceptional brand-building capabilities. It has potential to perform better than any other advertising medium. Going by these facts, it should not be surprising to read about the emergence of Online Advertising Agencies on the advertising circuit. An online advertising agency specializes in providing a comprehensive strategic, internet-based approach to advertising. It churns out innovative online creative that engages audience and finds newer ways to attract its interest. It also plans and buys online media space, does Search Engine Optimization (SEO). Continuous optimisation of campaigns to deliver consistent ROI for clients remains a exclusive turf to online advertising agencies. Success in online advertising demands that the focus be always on consumer. Agencies try understanding the motivation and behaviour of consumers, and build the strategy around what will work most effectively. The most significant aspect about the working of an online advertising agency is that it can refine its campaign where necessary - all with the aim of delivering to the client's targets. For more information visit: http://www.rupizads.com/ ### Rupiz Ads 1st Floor, 26 Fouberts Place, London W1F 7PP Free Phone - +44 (0) 800 097 0237 Fax - +44 (0) 845 890 0051 Email: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it Website: http://www.rupizads.com/ |
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