Optical Direct Online Store - Opticaldirect.com.au is fully owned and operated by Jim Z Enterprises P/L, vibrant proundly Australian owned, established in 2004 as an optometry consulting company. We are dedicated to provide you with fashionable, top quality eyewear at affordable prices.

Optical Direct provides a true online optometrist that offers you the kind of services that you would receive in a local optical store but at much less cost.

At Optical Direct Online Store, we are dedicated to provide you with top quality fashion glasses, sunglasses  and contact lenses at affordable prices.
Not sure whether we have the right sized glasses for you? Try glasses online with E Try-on™ before you buy. E Try-on™ will accurately size the glasses on to your portrait photo so that you will know the exact size of the glasses in relation to your face.
Not sure what lenses to choose for your glasses? We have developed a lens recommendation program that provides you with the lens options that are best suitable for your prescription.
All of our prescription Eyeglasses come with free UV-protective coating, free scratch resistant coating, 30-day money back guarantee against prescription accuracy and 12 months manufacturers' warranty.

Optical direct online store is owned and run by optometrist. The optical dispensing principle is built into the shopping work flow. First of all, the customers need to be able to try on the glasses and see the look of yourself with the Glasses  on. Secondly, the suitable prescription lenses should be given based on your prescription, the style of the glasses frame, purpose of the glasses and the age of the wearer. These are achieved in our E Try-on® and lens recommendation program.

Contact Us:-

Prescription Fax:  03 9502 3518

Postal Address:    PO Box 219  

                          Moorabbin BC  

                          3189 VIC, Australia    

Website:  http://www.opticaldirect.com.au