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Shaya's Fashion Music Group LLC.

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Shaya's Fashion Music Group LLC.

Written by Shante Traynham

Friday, 09 May 2008

Shante Traynham (CEO/Founder)Shaya’s Fashion Music Group LLC Born in South Carolina and raised in Southside Jamaica Queens, the wife and mother of three wear many hats. Shante better known as “Shaya” began being an entrepreneur in 1990 when she owned Sista’s Fashion in NYC. Shante enrolled in York College and majored in business administration. After graduation she felt the need to change her profession and continued her education in immigration law. While in John Jay College Shante received the opportunity to work for Frenkel Hershkowitz & Shafran LLP and yet she still worked on her fashion and business techniques from her home office.After seven years Shante decided to feed her passion in designing and business. In the year of 2005 Shante formed Shaya Design Inc. In the course of three years the brand name Shaya developed notoriety for grand business skills.Being a member of the NAACP has played a great role in Shante’s movement of success. The top five designers from Africa are contracted to Shaya for representation in the USA. Shante has been interviewed by Crain’s New York business magazine for her marketing strategies in promoting her business. She has been awarded business women of the year 2006, the who’s who award 2007 and the Fashion Focus award 2007. Being founder of Shaya’s Fashion Music group LLC. Shante has remained focused and while maintaining the position of CEO she’s become managing director for Raif Lanier Collections of NYC and the managing director for Mistaken Clothing of LA. Shante has put together a team of skilled individuals that come from branded design companies to form her group that covers companies with experts from the industry. The fashion launches that Shante has put together are always highly televised in the US and pod cast abroad. The works of Shante Traynham has touched many inspiring designers and she continues to give back to humanity by teaching students that are studying to be designers how to become a design company and the logistics of business.

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