Webtogs is pleased to announce the addition of Helly Hansen LIFA® base layers to it's range of outdoor clothing and camping equipment.

Webtogs is pleased to announce the addition of Helly Hansen LIFA® base layers to it's range of outdoor clothing and camping equipment.

Helly Hansen's base layer technology, LIFA®, has become one of the most trusted pieces of equipment any outdoor enthusiast can use, whether walking, biking, running, or skiing, since it was invented in 1974. Helly Hansen base layers are the starting point for an effective layering system. Some of the features that have made it a hit with the outdoors professionals include:

• LIFA® base layers hate water. The material retains less moisture than any other fabric. In fact, LIFA® retains 40 times less moisture than polyester, the fibre used by most base layer brands.
• LIFA® has a permanent natural resistance to bacteria and has no odour retention.
• LIFA® is extremely light, more so than other base layer materials. This means that base layers are more comfortable to wear, and easier to carry.
• LIFA® base layers have a low conductivity factor, making them extremely effective insulators.

As true outdoors enthusiasts, Webtogs are committed to doing their bit for the environment - they offer carbon neutral delivery to reduce their carbon footprint, for example - and Helly Hansen base layers fit in very well with this philosophy - LIFA® base layers and their packaging are 100% recyclable and their production requires low energy consumption.

James Balmain of Webtogs, is a personal fan of Helly Hansen gear:

"We're really excited to have signed Helly Hansen to the growing stable of Webtogs brands. Helly Hansen base layers are world beating and a recognised product accross a number of active sports."

To check out Webtogs' Helly Hansen base layers, and to view the entire Webtogs range of outdoor clothing and camping equipment, visit www.webtogs.co.uk.

ENDS

ENDS

Notes to editors:

1. Webtogs was founded by successful entrepreneurs James Balmain and Phil Wilkinson, and offers a wide range of outdoor clothing and camping equipment.

2. Webtogs Ltd, Unit 5, Brickfields Business Park, Gillingham, Dorset. SP8 4PX.