This story is all too familiar to most copywriters. The client wants assistance with marketing/copywriting that is alien to the copywriter they have hired. James continued to receive calls and emails requesting items like auto responders, long copy letters and newspaper ads. Although livewiredirectmarketing.com does not discuss anything except phone book ads…the concepts are the same for any copywriting jobs. Grab the attention of the reader in seven seconds or less, tell a story, and give the reader an exciting reason to take a direct response right now.

The company was started in July/2007 with the website going up shortly after that. It is the second company that James Brown started prior to “retiring” from being a security officer. When asked what skills that he could bring the table from being a security officer, James responded with this:

“For 20 years I dealt with all kinds of incidents and people from all walks of life. You would think that I had to get physical a lot but I found that I had a natural way of persuading people to do what I wanted. There were a lot of verbal confrontations for sure; however the proper phrasing and timing got me the results I needed. In 20 years of security, you learn exactly how people think and what motivates them. I use these skills to write unique copy. Sure you can hire someone with a lot more experience but that doesn’t mean they won’t produce cookie cutter copy”