With the arrival of internet technology, people tend to minimize their manual efforts. Collecting information, purchasing, and get the things home and many more things are being done online. Having a website for every organization is a must today. No matter, whether it is business or profit or non-profit organization. For business organizations, however, it is quite necessary to expose themselves to the growing online community to drive them to their stores. Thus they can increase footfalls to their physical stores.

Generally, to reach more customers, retailers are expanding their presence to different geographical areas in the form of chain retail stores. But at the same time they are ignoring the online market. How would the online market potential be tapped?

Don’t ignore the online market:

Today the internet technology has expanded its roots in all business activities. Indian business trends are getting changed following the current situations. Reasoning Global eApplications ltd has conducted a study on present Indian online market. The study throws light on the untapped Indian online market. The shocking online search statistics are found in lacks per day. Would the potential of online market be ignored?

How to grab the online market:

Reasoning has worked accordingly to drive the online traffic from web to store and devised a dynamic e-enabler platform, MartJack for the expanded online presence of retailers. This online expansion through online web stores will enable the chain retailers make targeted marketing.

What is targeted marketing:

Online customers get into your web stores through online search. Interested customers do sign up with your web store. These are the customer who themselves signed up with your web store. These sign ups will leave the entire data of customers at your web store. You can often interact with them and send attractive deals to increase footfalls at your retail stores. This is targeted marketing which is the right way of grabbing the potential of online market.

MartJack is the solution:

MartJack will create local web stores for each physical retail store and thus gives local online identity for the convenience of online shoppers. These web stores are well equipped with product images and real time product information, generated by POS integration. The store locator will let the online shoppers know the nearest store and the product locator reveals the particular product availability at the preferred stores. With deal locator online shoppers will find the announced deals on different products. The digital map provides driving directions to the store. What else you want more to drive the traffic from web to store. 

By online search, online customers enter your web stores and do sign up with your web stores. This kind of targeted marketing will make the chain retailers grab the potential of online market.

Reasoning Global eApplications Ltd.

205, Krishna Plaza,

Khairatabad

Hyderabad

Andhra Pradesh,

India

Phone:91 40 23316617

Visit:http://www.martjack.com