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Help for business owners to get their websites WORKING
Written by Nigel T Packer   
Sunday, 17 August 2008
 A new book by International Internet Consultant seeks to answer these questions.  It will help business owners demystify the internet and enable them to effectively promote their business online.  Internet Marketing - How to get a Website that Works for Your Business takes a ‘no nonsense’ look at the process of getting a website that works.     NEWS RELEASE Help for business owners to get their websites WORKING  It is estimated that over 90 per cent of the websites set up by businesses don’t fulfil the expectations of their owners and don’t provide the services their customers want.  Does this apply to you?  Are you getting the best from your website, and how can you get your website to work for your business? A new book by International Internet Consultant seeks to answer these questions.  It will help business owners demystify the internet and enable them to effectively promote their business online.  Internet Marketing - How to get a Website that Works for Your Business takes a ‘no nonsense’ look at the process of getting a website that works.   The Author, Nigel T Packer, is a well known internet consultant in the United Kingdom and Europe. In the book he reveals a back-to-basics approach to ensuring that your website serves your business and gives your customers what they want, thereby maximising sales potential.   Not another book for the technologically initiated or inclined, Nigel takes a straightforward approach, using non-technical language. Full of insights and real-world observations, practical techniques and actionable strategies, the book focuses on business – your business. Published by Constable and Robinson of London on August 28thof this year, it has been available for a month for pre order with online bookstores including Amazon.   There is already a high level of demand for the book and pre-orders are coming in from all over the world.   Nigel T Packer formed Business for Business almost ten years ago after identifying a need for businesses to develop internet marketing strategies in order to compete and survive in the fast moving online world. His experience of working with hundreds of businesses – while at the same time gathering knowledge and carrying out research - has enabled him to condense into his new book the steps to getting a successful website.   Lord Peter Walker of Worcester MBE PC former Secretary of State for Wales and UK Secretary of State for Trade and Industry said: “Nigel Packer’s book on internet marketing will be of enormous value to those who want to enter this vital sphere of commercial activity.”  As we enter a time of economic and commercial uncertainty, it is even more important that businesses take a strategic approach to the internet in order to survive.  Nigel said, “Too many businesses are missing out on the opportunities that the internet has to offer.  So often, their misguided approach has been: get a designer at the lowest price, have them develop a website without any clear business objectives or customer research, publish it and forget about it.  This is no way to ensure any kind of return on investment.” At their new offices in Baglan Energy Park, Business for Business offers a range of consultancy and training products, from website diagnostics and reviews, seminars and workshops, to feasibility studies and strategic planning and management of website projects. The company is growing as they continue to assist business owners of many sizes and sectors to focus on how their businesses can benefit.  “Often it is just a matter of making a few small but crucial changes that enables a website to function or be found more easily,” Nigel said, “We work with our clients, to make their websites work for them.”   

Nigel T Packer’s new book published by Constable & Robinson ISBN 978 0 7160 3020 1, will be available in the shops on August 28th 2008, it is available NOW for pre-order online from Amazon, Waterstones and W H Smith among others.

 

For further information contact Nigel T Packer on +44 (0) 8450 550 510 or email on This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

The authors photograph is available; please request a copy at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

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