The Telegraph's Business Club book of the Week - Winning New Business

Winning New Business is the book for everyone who needs to know the skills of successful selling but lacks the training - or the courage - to sell effectively. Make no mistake, these days everyone in business is expected to be a sales person, whether they work in the sales team or not. With the growth in concepts like "total marketing", "living the brand" and "customer relationship management", the need for everyone in business to maximise sales and profitability is paramount. Want the skills of successful selling but lack the training - or the courage - to sell effectively? Winning New Business: Essential Selling Skills for Non-Sales People by Richard Denny says these days everyone in business is expected to be a sales person. Sales guru Denny gives the techniques and tactics needed to help you maximise sales performance, whatever your role in the company. The rrp for this book is £12.99. Business Club members can buy it for £9.09.

Written by Richard Denny - one of the world's most renowned sales gurus - Winning New Business takes the fear out of selling, showing you just what to do and how to do it. In true Denny style, he motivates and inspires from the first page till the last, giving you the ability and the confidence to succeed.

Richard Denny Books
www.denny.co.uk