Feeds have a significant role to play when it comes to online sales. Updated merchant feeds catalyze the prospects of the affiliates promoting the respective business, hence augmenting its revenues. Retails Direct, an online shopping portal has debuted as the first Indian merchant ever to give online feeds on the Rupiz Affiliates Network. Retails Direct and Rupiz Affiliates are flagship brands of the Rupiz InfoTech group, a burgeoning online conglomerate.

Primarily working on the Pay-on-Performance basis, Rupiz Affiliates, a leading online Affiliate Network, provides an ideal meeting ground for the global merchants and affiliates. It is the first Indian Affiliate Network to implement the Feed Burner technology, a sterling innovation developed by the network’s in-house programming team that seeks for feeds from all the member merchants. In this context, Retails Direct has taken the credit of being the first Indian merchant to provide feeds on the network. Although both the companies belong to the same parent organization- Rupiz Infotech, Rupinder Khurana, Co- founder and Director of Rupiz Infotech is quick to point out that this indicates a “paradigm shift” in the mind of the Indian e- merchant and market.

Technically speaking, when a merchant like Retails Direct submits feeds with the network, the Feed Burner feeds (analyzes) on the provided data, burns (breaks and processes) it and delivers a product that is compatible with the website. At present, affiliates associated with Retails Direct can extract two kinds of online feeds, these include:

1.      Feeds based on distinct product categories on Retails Direct

2.      Feeds based on flat format (product wise)

The Feed Burner application on Rupiz Affiliates is a wizard based utility. Working on the fundamental approach of Fetch-Burn-Deliver, it enhances the prospects of all businesses by invariably updating the online data. “Feeds given by Retails Direct will directly benefit the affiliates’ sales. Up-to-date information will any day provide a far better ground for business promotion”, quotes Meenakshi Wali, Co-Founder and Business Development Head, Rupiz Affiliates.

Considering the fact that online Feeds translate into increased revenues for the merchant, affiliate and the network, the Feed Burner technology would only strengthen the Retails Direct-Rupiz Affiliates tie up.

Affiliate Network , Affiliate Marketing Network, Affiliate Marketing