HANOI, VIETNAM, 24 JUNE 2008 – Leading land transport industry professionals from around the world will be arriving in Hanoi this October to attend Viet Traffic 2008, Vietnam’s premier international traffic and land transport conference & exhibition, held from the 15^th to the 17^th of October.

High-level representatives from Siemens AG, International Road Federation, United Nations Economic and Social Commission for Asia and the Pacific (UNESCAP), and the World Bank are just some of the people speaking at the Viet Traffic 2008 conference, aimed at providing an insight into key issues affecting the industry in Vietnam today.

Delegates to the Viet Traffic conference can expect to learn more about local and international case studies, urban transport planning and sustainability, technology advancements, transport financing and investments, intelligent transport systems, road safety, as well as gain critical insights into Vietnam’s road and rail development plans, its opportunities, and challenges.

The Viet Traffic conference is supplemented by an exhibition which features solutions and technologies for railway infrastructure, highway construction and management, roadside accessories and public utilities, ITS for traffic management and safety, parking facilities and systems & management. In addition, visitors to Viet Traffic can meet face-to-face, international companies offering a multitude of relevant land transport products and services available for the Vietnam market. Some of the international companies that have confirmed their presence at Viet Traffic include Borum, Herrenknecht, Larius S.R.L, LED Vision and Siemens AG.

Expressing confidence in Viet Traffic, Ms Christina Krogh Skoffer, Marketing Manager of Borum, said, "We have chosen to participate in Viet Traffic 2008 because we believe in the opportunities of the Vietnamese market. With the big investments in road infrastructure, there will be a need for professional road marking machinery and equipment, which Borum can supply”.

Vietnam’s need for transport infrastructure has seen a significant increase as a result of its tremendous economic growth over the years. Since joining the World Trade Organisation in January 2007, the country’s Gross Domestic Product (GDP) has consistently hovered at around the 8% mark, with Foreign Direct Investments in 2007 hitting hits highest level in 20 years. The country’s increasing success is accompanied by an urgent need for good transportation networks and infrastructure. Reflecting this, major projects are underway to build more ports, highways, railways, roads, bridges and tunnels, interchanges, overpasses, car parks and other auxiliary facilities.

Viet Traffic 2008 is the direct result of this major demand for transport infrastructure and is set to be a timely platform for land transport industry professionals.

Other activities held at Viet Traffic 2008 include a networking evening for specially invited buyers to meet exhibiting companies and government personnel, and a technical site visit to a highway and bridge project which is currently underway in Vietnam’s Ninh Binh province, about 91km (1.5 hrs) south-east of Hanoi.

Mr Adrian Lau, General Manager of IIR Exhibitions said: “Vietnam’s vast market potential cannot be ignored and this is reinforced by the strong interest that many companies have shown for Viet Traffic. We are also encouraged by the clear backing for Viet Traffic from various international bodies and local ministries for the event. The comprehensive lineup of activities makes this event the ideal meeting point for all professionals involved in the land transport industry within and beyond Vietnam”.

To date Viet Traffic has received support from Vietnam’s Ministry of Transport, Ministry of Planning and Investment, Ministry of Industry and Trade, Vietnam’s Association of Foreign Invested Enterprises and the Vietnam Association of Construction Contractors. The International Road Federation (IRF) and the Institution of Railway Signal Engineers (IRSE) have also lent their endorsement to the event. Organisers IIR Exhibitions expect more industry support towards the buildup of the event with market leaders signing up as delegates, visitors and exhibitors.

Facts at a glance:

Event                       : Viet Traffic 2008, Vietnam’s Premier International Traffic & Land Transport Conference &  

  Exhibition

Featuring                 : Conference, Exhibition, Seminars, Workshops, Networking Events & Site Visits

Venue                     : Melia Hotel, 44B Ly Thuong Kiet St., Hanoi, Vietnam

Date                         : 15^th to 17^th October, 2008

About Viet Traffic 2008

Viet Traffic is positioned as Vietnam’s premier international event for both road and rail industries and serves a wide group of industry sectors including: road/rail infrastructure, bridge construction, tunnel construction, traffic safety, traffic planning and management, parking, toll and charging, intelligent traffic systems and consultancy services. Viet Traffic 2008 provides a face-to-face business environment for networking, knowledge-exchange and market penetration.  The event promises to advance market opportunities for delegates, visitors and exhibitors, providing valuable information on current trends, issues and the latest land transport solutions available today.  For more information, visit www.viettraffic.com.

About IIR Exhibitions Pte Ltd & Informa PLC

IIR Exhibitions is part of Informa Plc, one of the world’s leading international providers of specialist information for the academic and scientific, professional and commercial business communities. Informa is ranked among the FTSE-250 list with a global network of 150 offices in more than 45 countries employing over 9,500 staff around the world. The group produces 12,000 events and training courses, 45,000 book titles, and over 2,000 subscription-based information services including academic journals, magazines, newsletters, real-time information and news services, unparalleled performance improvement solutions, and hundreds of exceptional brands in 80 countries. Informa serves many industry sectors including aviation, agriculture, energy, commodities, education, environment, electrical & electronics, entertainment & leisure, healthcare, industrial, infrastructure, food, lifestyle, life sciences, maritime, medical, real estate, printing, publishing, telecommunications, safety, security and transport, etc.

Besides IIR, informa also owns some of the world's biggest information brands, including Datamonitor, Euroforum, IBC, ICBI, Taylor & Francis, Forum, Informa Global Market, and Lloyd's List to name but a few.  For more information, please visit www.iirx.com.sg / www.informa.com .

Press Contact:

Vietnam:

Ms Cung Minh Tu

IIR Exhibitions Pte Ltd

Country Manager (Vietnam)

Representative office in HCMC

Room 1E - Valentina Court

124 Dien Bien Phu St., Da Kao Ward , Dist. 1, HCMC, Vietnam

Tel       : +84 8 8206131/5 (ext: 118)

Fax      : +84 8 8206141

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International:

Ms Cheryl Tan

Marketing Manager

IIR Exhibitions Pte Ltd

205 Henderson Road

#03-01 Henderson Industrial Park

Singapore 159549

Tel          : +65 63192668

Fax          : +65 6319 2669

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