It’s never been easier to manage your marketing options thanks to Microsoft CRM 4.0 from Genesis Communications. CRM 4’s marketing automation functions give your marketing employers the tools to ‘identify, execute, and replicate effective marketing initiatives.’

Staff can now assign, schedule, and track marketing campaign activities and measure campaign performance. CRM enables full integration of sales, marketing, and service processes allowing you to present a professional, unified company image to customers.

CRM 4.0’s Help and Assistance pane takes you through, step by step, all of the stages of planning and executing marketing campaigns. This includes planning tasks, marketing lists, focus products, follow-up activities, supporting literature, alongside the all important goals. Managers can delegate, manage leads and convert them into sales.  

CRM 4.0 also helps your sales staff to follow up leads and connect quickly and easily with business prospects and customers. With CRM they can send a mailing and track the subsequent response to stay in constant contact.

Life is made easier by the automation of task planning, and assignment, cost tracking, and the many other tasks involved in complex marketing campaigns.  

Microsoft CRM 4.0 allows businesses to implement successful email marketing strategy. This is a great way to effectively market new products and services. This is not only a means of generating brand awareness, but businesses can also track the response of campaigns in order to generate leads

Marketing is not just about bringing in new customers; it is also about tapping into your existing client base and target audience. CRM 4.0’s list creation facilities make it easy to manage data and use it to greater effect.

According to a spokesperson from Genesis Communications, suppliers of hosted CRM 4.0, “Microsoft CRM 4 is the most advanced utility yet for helping business to improve their marketing operations and with our CRM hosting service, it’s never been easier or more affordable.”  For more info please visit: http://www.genesis.co.uk/crm4/