(Belfast, 1 July 2008) Datactics, specialist in data quality management software, is pleased to announce its inclusion in the independent Gartner Magic Quadrant for Data Quality Tools Report 2008. For the second year running Datactics has gained industry recognition.  Furthermore its innovation in technology and growing strategic partnerships have propelled the organisation higher in the quadrant.

Datactics can address a broad range of data quality issues far beyond the traditional requirements of customer data cleansing.  Its software and solutions are acknowledged for their ease of use, rapid deployment and comprehensive nature.  Its data quality product suite supports multiple languages across various platforms.  

Embraced by both business and IT users, Datactics technology is as easy to use for product data as for customer data. As a result its applications have become an integral component in creating, controlling and monitoring data quality throughout global supply chains for Fortune 500 Companies.

To continue its success Datactics has recently appointed Jon Brooks as its CEO. With a notable career spanning over 25 years senior management experience in the IT industry, providing strategic direction and bringing products to market, Jon has a track record in growing worldwide software businesses. The appointment coincides with $1 million investment to expand its international partner network in Europe and North America.

Jon Brooks comments “Our inclusion in the Gartner Magic Quadrant for Data Quality Tools 2008 only reinforces our capabilities to address the most complex of data quality challenges such as product and finance information management.  Being as easy to use for product data as for customer data means supply chain organisations can now increase purchasing leverage and reduce time to market quickly and cost effectively. Additional modules and new strategic partnerships will ensure Datactics continued success in future Gartner Reports”.

The report highlights that organisations of all sizes and in all industries are recognising the importance of high-quality data and the critical role of data quality in information governance and stewardship driven by broader enterprise information management initiatives. Accurate data is a leverage point to enhance efficiency, increase effectiveness and support competitiveness.

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About Datactics

Specialist in Data Quality Management Solutions, Datactics delivers rapidly deployed and user friendly  data quality products to convert defective enterprise data into a reliable and timely source of business critical information. Its comprehensive data quality suite is as easy to use for product data as it is for customer data. Designed for the business and IT user, its functions empower the end user to analyse, re-engineer, match and report on various data quality issues. Functions include: profile, standardise, enrich, match and merge. Datactics technology is utilised in a wide range of business activities including product information management, master data management, compliance, CRM, direct marketing and within industries as diverse as manufacturing, retail, government, intelligence and financial services. Its worldwide customer base comprises Terex, Philips, KPMG, UK local authorities, Bank of Ireland, Permanent tsb and Ark Life Assurance. With headquarters in Belfast, Datactics has partners in Europe, USA, Asia-Pacific & Africa.

About Gartner's Magic Quadrant

The Magic Quadrant is copyrighted 2008 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

For more information about Datactics please contact Mary Cunningham on +44 (0) 28 9073 8854 or visit www.datactics.com