The trade name ‘Hot Black Desiato’ was immortalised in the famous cult sci-fi novel, Hitchhikers Guide to the Galaxy by the late Douglas Adams, who once stated, ’I couldn't get the name out of my mind, and when I was trying to figure out the name for the rock star who was spending a year dead for tax reasons, every name I thought of was not nearly as good as ‘Hotblack Desiato‘. So in the end I gave up and phoned the agency and spoke - as it happened - to Geoff Hotblack. I asked him if I could use their name and he was, as you might imagine, quite surprised but said I certainly could.’

The Hotblack Desiato website, designed by The Tin design consultancy was voted by New Media Age as site of the week (Feb 2008). After the huge success of the search marketing strategies implemented by Mediarun Search, managing director of The Tin, Jamie Simmonds announced details of a continued partnership agreement.

“We’re very pleased to announce that The Tin now have a preferred partnership agreement with Mediarun Search. We are aware that a number of our clients would like greater understanding of how to apply Search Marketing strategies to their own online investments and that’s why we’re delighted to announce a new strategic partnership with full-service search marketing agency Mediarun Search.