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Kellner in Yougov Polling Row |
| Written by Daniel Callaghan | |
| Sunday, 15 June 2008 | |
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LONDON - Peter Kellner, the Chief Executive of UK polling firm Yougov has come under attack today by unnamed Westminster sources who criticise his firm's polling methology as 'unrealistic'. The latest row comes in the wake of the publication of a Yougov poll for the Sunday Times, which gives David Cameron's Conservative Party a 22 point lead. The Tories, whose Shadow Home Secretary David Davis recently announced his resignation from the Commons over the 42 day detention limit, have received a relatively negative reaction from the British media regarding this announcement. In the wake of the media reaction to the Mr. Davis' move, unnamed sources called the poll leads for the Tories 'unfathomable and unlikely.' The row stems from the polling methology used by Yougov, which is based on internet surveying. Critics say the move to an all-internet based surveying procedure by Yougov have caused these massive poll leads for the Conservative Party, which are 'distorting' the image of British political opinion. This is not the only controversy to hit the polling firm in recent months.The campaign team of Ken Livingstone, Labour mayor of London who was recently defeated by Conservative Boris Johnson, had called polls giving Mr. Johnson leads in the British capital 'fundamentally flawed.' However, large polling leads reported by Kellner's firm were shown to be the most accurate after Mr. Johnson defeated Mr. Livingstone by a substantial margin. Kellner had stated that he would resign his position as Chief Executive of Yougov should these polls be exposed as incorrect. Internet surveying has taken off in recent years, with many websites and blogs now dedicated to informing internet users of ways of making money by completing online surveys. The critics of Kellner's internet polling methology claim that the samples for internet polls are based on politically-aware volunteers, as opposed to a wider subsection of the British public. Internet blogging in particular has been aiding this surge of interest for online surveys. Daniel Callaghan, owner of survey-based blog 'Paid Surveys - a quick buck?' stated 'internet surveying has become incredibly popular across the board. Yougov's move to internet polling will reflect a wide range of political opinion, because many people take part in surveys such as this for money, as opposed to any real political interest.' Yougov (www.yougov.com) was established in 2000 and uses internet-based survey methods. Paid surveys - a quick buck? (survey.its-a-blog.com) is an internet blog with information for bloggers about filling in online surveys for money. |
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