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JAMENDO’S PURPLE ARMY INVADES BRIGHTON (UK) |
| Written by Deborah | |
| Tuesday, 20 May 2008 | |
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FREE LEGAL MUSIC DOWNLOADS Jamendo’s launch into the UK market commenced with an on street ambient marketing campaign at Brighton’s Great Escape Music Festival (www.escapegreat.com). The industry focused event attracts more the 10,000 attendees every year. 50 Jamendo branded Punters (the Purple Army) were sent out on to the streets of Brighton attending numerous gigs throughout the town during the three days of the festival. The high visibility campaign was to highlight attention for Jamendo and its platform by offering Free Punter Passes to Free Music advocates and lovers of the live gig circuit.... students! Under instruction to infiltrate the gig going masses the Jamendo Punters handed out ‘winning’ scratch cards inviting festival attendees to visit www.jamendo.co.uk for FREE, LEGAL, MUSIC DOWNLOADS. Over the course of the three days the Jamendo Punters partied in the spirit of the event, customising their Punter T-shirts and attracting much attention from not just festival delegates and regular punters but also from the general public at large. Photos and more info: www.box.net Jamendo highlights the best of its British artists that audiences can discover and enjoy on www.jamendo.co.uk Flykkiller (Great Escape Festival 17th May, Pressure Point) “- a spaced-out, menacing melange of super-freak surrealism that’s deadlier than a fly-swatter. Buzzin’.” The Fly Ruth Theodore “What we have here is an outrageously talented singer-songwriter” - Louder Than War The Modern Fighting Vehicles (Great Escape Festival 16th May, Prince Albert) The Kazoo Funk Orchestra Beatsix The Heavens Whitestar (Great Escape Festival 16th & 17th May, Horatios Bar) Xihilisk About Jamendo For independent musicians, Jamendo represents the ideal platform to promote their music globally, find new audiences and create real value from their work. Artists can publish and distribute their work through Jamendo, and knowing that – if they so wish - they will be rewarded for its personal or commercial use. Jamendo removes the middle men, putting artists in direct contact with a worldwide audience. For individual users, Jamendo is the ultimate place to indulge in a love for music and the discovery of new international talent. Downloading from the unlimited catalogue is free; the gift-based payment model allows listeners to provide real and direct value to the artists. Users can directly give gifts to help artists develop their music careers knowing that their entire donation is received in full by the artist. For business and partner organisations, Jamendo is an exceptional resource of music for commercial use, whether it is for advertising, video production or for online means. Its transparent revenue sharing model means artists receive fair value for the use of their work. Jamendo works with a number of partners – from charity initiatives: for example the One Laptop per Child association, to commercial sites and platforms such as Skyrock blogging network, where Jamendo provides legal music for blogs. Contact www.jamendo.co.uk
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