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Go Green , The K Green Way -Kejriwal Stationery.... |
| Written by harpreet chanana | |
| Wednesday, 30 April 2008 | |
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Kejriwal Stationery is committed to help conserve forests and preserve the environment by manufacturing paper products from 100% recycled paper and alternative fibers. It’s commitment: ‘Stop cutting trees.’ The current global paper industry uses about 4 billion trees per year. Using trees in paper production leads to higher use of water, higher use of electricity, higher pollutants, giving rise to higher carbon emissions. By using alternates in paper production, Kejriwal Stationery helps reduces carbon emissions while providing good quality products at economical prices. It’s green brand, K Green, tag line states, ‘Go Green, The K Green Way’. The K Green Way is to:
K Green covers a variety of stationery products catered to the basic BTS (Back To School) products: wirebound notebooks, composition notebooks, filler paper, index cards, portfolios. Packaged attractively, the range is discernible from the generic product lines. ‘We have included a special range for children K-8 which helps them make a statement that they too are concerned about the environment. For the corporate individual, a high end line has been developed using 100% recycled material that looks classy. Our aim is to give consumers and retailers, the option to choose to Go Green with us and make a difference to the environment. While the norm is to charge a high premium for these lines, our value is to provide them at similar pricing to the basic products. We truly want the consumer to Go Green and are continuously finding ways to make that possible,” states Rachna Kejriwal, leading the Green change at Kejriwal Stationery, ‘Many US retailers have committed with us to help make the change, we look forward to continuously assisting others with a dedicated K Green paper stationery line.’ For more details, pls contact This e-mail address is being protected from spam bots, you need JavaScript enabled to view it |
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