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Successful Online Advertising: On the Worldwide Largest Search Engines for Continuing Education |
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Written by Mark Miller
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Thursday, 11 September 2008 |
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The two databases www.medical-congresses.com and www.dental-kongresse.de are the central contact address on the Internet for physicians and dentists seeking information on continuing medical and dental education. Over 15.000 registered subscribers use the service of both portals – with an increasing tendency.
For many years, the search engines have shown how banner advertising can function and directly address the target groups physicians, dentists and chemists. The numbers speak for themselves: The portals register over 80.000 listed, daily updated events and 750.000 page impressions per month. Up to now, especially for most small businesses, online advertising has been a tabu. The reason: Creating advertising material, starting and supervising campaigns and bargaining with marketing agencies for prices, placements and positioning, is very time and budget-consuming. “We offer a real surplus value for event organisers. Not only can they publish their events free of charge on our websites, moreover, by the means of banner advertising, we create the excellent possibility for providers of continuing medical and dental education to address their target groups directly“, Matthias Haack, Managing Partner of WEFRA explains. “With over 15.000 users, our Englisch and German search engines are the no. 1 databases in the healthcare segment. Publishing events and placing online advertisements on our search engines guarantee organisers maximum target group-affine success“, Haack continues. Due to over 50 years of expertise and 10 years of Internet competence, both congress databases are not only the no. 1 amongst physicians and event organisers - www.medical-congresses.com and www.dental-kongresse.de are at the top of the list in popular search engines such as Google. (1.898 characters)September 2008 Press Contact: WEFRA PublishingGesellschaft fuer Print- und Online-Medien mbHAndré OltersdorffMitteldicker Weg 163263 Neu-Isenburg (Zeppelinheim)GermanyPhone: 0049 69 69 50 08 52Fax: 0049 69 69 50 08 27E-Mail:
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Internet: www.wefra.de About WEFRA Publishing:WEFRA Publishing is a marketing agency for print and online media such as congress search engines for medicine, pharmacy and dentistry, as well as the specialist for online media and online PR planning. Under the roof of the owner-operated WEFRA Werbeagentur GWA, we benefit from 75 years of tradition and experience in the healthcare field – in connection with the innovative strength and modernity of a new generation. |
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