Press Releases | Press Release Distribution | Submit Press Release - zanox brings more transparency and quality to online marketing

You are

News

Marketing and Advertising

zanox brings more transparency and quality to online marketing

Quiz

Free Press Releases

zanox brings more transparency and quality to online marketing

Written by david tutin
Friday, 25 April 2008
New tracking method makes affiliate networks more attractive for publishers and advertisers zanox, the global market leader in online performance based multichannel commerce, introduces a new tracking method which brings more transparency and success control for the online marketing activities of publishers and advertisers. The new method differentiates the value of specific online marketing measures and thus adds more fairness to the performance based payment of commissions. The technological basis of the new tracking method is to give a differentiated weighting to the specific advertisement measures and to consider this for the allocation of commissions. Weighting makes the difference Due to this differentiation zanox enhances the coexistence between so-called forced click partners and other publishers. Forced clicks are forced artificial clicks which can be generated automatically in large quantities. A typical application for this is the performance based funding of display advertisements. “With every new tracking method we want to reach a better transparency of our affiliate programs, keep and enhance the respective performance levels and better evaluate and protect the reach of each publisher”, explains Dimitrios Haratsis, zanox Regional Director. “Until now, publishers had to suffer from conversion losses if an overlapping of advertising activities with so-called forced click partners occurred. Now they can be sure to receive that portion of the commission that actually equals the value of their advertisement. The newly gained transparency also helps advertisers, as they now will be able to clearer differentiate and compare the advertisement efforts of their partners.” zanox introduced the new tracking method on March 1^st and is determined to continuously enhance and develop it and also to optimize it for best possible transaction results. For its advertisers this makes zanox the best possible quality and performance oriented partner in regards to advertisement and marketing of their services and products. About zanox zanox is the global market leader for performance-based multichannel commerce and the zanox XS solution provides a global platform for efficiently marketing products and services on the Internet. Award winning affiliate marketing and search engine management, zanox's online marketing services include e-mail marketing, online shopping and customer loyalty programs. More than 2,000 prestigious international companies across diverse business sectors from telecoms to travel and retail to finance with household names such as Deutsche Telekom, Vodafone, Orange, Jamster, DADAmobile and Celldorado utilising the zanox network. In the travel sector, business such as KLM, Air Berlin, Opodo, lastminute.com employ zanox's strategic distribution channel. Retail customers include Amazon, Otto, Neckermann, La Redoute and within the financial service sector Citibank and Royal Bank of Scotland are valued customers. zanox currently works with more than one million sales partners in over 190 countries worldwide. zanox partners earn solid revenues by advertising on websites, search engines, as well as in e-mails and software. zanox was founded in 2000 by CEOs Thomas Hessler, Heiko Rauch and Jens Hewald and employs more than 300 people. Since 2007 zanox is part of the Axel Springer and PubliGroupe. Axel Springer is Germany´s biggest newspaper publishing house and third-largest magazine publisher. PubliGroupe is an internationally active marketer and service provider for cross-media commercial communication. www.zanox.com Bookmark with: Delicious Digg reddit Facebook StumbleUpon What are these?

< Prev		Next >

Contact Us | Press Releases | Site Map | Life Jackets