Affiliate Marketing continues to be one of the most revenue-earning businesses on web, if channelled optimally. Sharing the same view is Shakespeare Finance Ltd., one of the most renowned players in the e- finance industry. SFL has extended its affiliate tie-up with another promising name in the online circuit, Rupiz Affiliates.

Rupiz Affiliates, a flagship of the Rupiz Infotech Group, is an established name in the online affiliate industry in the UK. The extension of its business tenure with SFL is being viewed as one of the most significant milestones achieved by the network.

The alliance between the two players is now more than a year old, dating back to January 16, 2007. Meenakshi Wali, Co-Founder and Business Head, Rupiz Affiliates, asserts,

”Our journey with SFL has been very productive. I believe, it is imperative for an online finance business to build credibility and awareness among its customer base and Affiliate Marketing can do it effectively.” Shakespeare Finance is an interactive online forum that caters to all the loan requirements of the customers and has leveraged substantial brand equity through the affiliate marketing programme. 

The promotional campaign that Rupiz Affiliates runs for SFL includes e-newsletters and e-mailer campaigns, forum postings targeting affiliate-centric platforms, viral campaigns, classified ads, construction of squidoo lenses and networking through popular social forums.The affiliates are also offered a handsome commission to promote the business through their forums. 

Parul Dubey, Co-Founder and Business Head, SFL, confirms, “We were sure that Affiliate Marketing would work for our nature of online business. It is a comprehensive marketing campaign that Rupiz Affiliates has adopted and we are satisfied with the outcome. We look forward to a fantastic online campaign this year as well.”

A decision well taken; after all how well your business flourishes, depends on how well you play your marketing cards.