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SWARM OF BEES TEACHES MARKETERS HOW TO MARKET |
| Written by Jamie Austin | |
| Thursday, 01 May 2008 | |
After years of extensive research into the most successful ways nature communicates, a new multi-channel engagement marketing tool has emerged in the UK. Developed by Ken Thompson, author of the book “Bioteams – High Performance teams based on nature’s most successful designs”, Swarmteams® is a new way to invite and encourage target markets to participate in the evolution of brands. “One of the biggest challenges for marketers is not just to engage consumers but to go beyond this and turn the consumers and their networks into ambassadors and advocates of their brand”, claims Ken. Rather than regarding consumers as passive receivers of messages, this unique engagement marketing tool gets target markets actively involved in the production and co-creation of marketing programs. By uniquely integrating text messaging, instant messaging, email and the web, Swarmteams® can reach any prospect with a mobile phone, and any internet browser with no downloads or software required. |
A new multi-channel engagement marketing tool, inspired by nature, has just been released in the UK
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