Avoiding the employment of full time telemarketing staff presents obvious financial benefits. Not just in basic salaries and overheads but also in team management, campaign reporting, data list purchase, database management (i.e., a prospect management system and the experience to manage it) and all the associated aspects of delivering an effective call centre.

Perhaps the greatest challenge of all in running a call centre is team motivation. The role of the telemarketer can become mundane and it rarely attracts the highest achievers from academia.

Responsiva’s team management approach is to treat everyone as an individual, provide understanding and support with personal issues, promote teamwork at all times and to offer unique perks with the role. For example, our early finish (2:00pm) on a Friday solves many issues; it is a unique perk (at a time of the week when call success tends to be low, and the hours are made up by the 8:30am start each day anyway) which naturally leads to increased team bonding. Many go to the pub for a few hours, whilst others do their shopping or spend this free time with their families.

As a consequence of Responsiva’s perks, the team are happier and dedication & retention are high. This in turn provides campaign consistency, dedication and ongoing improvement.

So aside from a great, dedicated team (which you don’t have any hassle in recruiting, managing and training) other reasons to choose Responsiva for your telephone marketing include:

• Experience in outbound calling, across all major industry sectors

• Responsiva have an in-house Database Management System which has been developed over five years and proof-tested on millions of live campaign calls. This system will treat your data with integrity, manage call-backs effectively and report on your campaign accurately.

• We have an open-plan office which welcomes visitors at all times; we pride ourselves on the professional environment in which we work. And everyone helps to keep it this way.

• The appointments we set for your sales team will meet all of your key points of qualification and keep them busy meeting real prospects. Data gathering will be exactly as you desire it.

• We dedicate a Client Manager to all campaigns, keeping you pro-actively updated at all times. This includes sending you call recordings at campaign set-up to ensure you are happy with the way we are proposing to represent your brand.

• Each campaign also merits from the supervision of our Database Manager, who will ensure we select the right prospect data list to run your campaign and analyse results (by industry and company size) to ensure ongoing data top-ups match your ideal target market.