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Online Search and Advertising goes hand in hand
Written by Meenakshi Wali   
Wednesday, 28 May 2008

With search being the starting point for most commercial intentions on the internet,now online advertisers are utilisng it to the maximum for shooting up their businesses.

According to a recent survey, 68% of online purchases begin at a search engine or shopping comparison site.About 40%, or $16 billion, of the $40 billion collected in online advertising is comimg from search, and 80% of that $16 billion is coming from commerce related searches.

The report also highlights that the online advertising space continues to grow rapidly, and there are estimates that it will grow to $80 billion by 2010.With newer players entering the search arena everyday, more efforts are being put into innovation, and revenues are flowing in to add value to the system.

On the above,Meenakshi Wali,Co-Founder and Business Development Head, Rupiz Media states that the cost and difficulty of indexing the web and building a business in an established market requires resources that most new startups can not access realistically.She also said that competing becomes much harder if the market tends to consolidate further, and the reason for most of the monopolies to get broken up is the market forces not being able to undo them.

Rupiz Media, a premier search marketing and web application development company which she heads, ensures real time reporting & tracking for merchants, also associating online advertising with the above.Running under its roof are the following businesses: Rupiz Ads,a global advertising network with its own ad server, Rupiz Xpress, an e-mail marketing network with its own technical infrastructure and Rupiz Affiliates, a global affiliate marketing network.

The company strives to provide perfect business platform for global merchants, offering them a host of benefits, which is perhaps one of the primary reason for its continuing success.

Contact US:

Visit Site: http://www.rupizads.com

Company: Rupiz Ads
Address: 1st Floor,
26 Fouberts Place,
London
W1F 7PP
Tel: 0800 097 0237
Mail ID: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

 
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