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More About Pay Per Click (PPC) |
| Written by Tatya H.P. | |
| Saturday, 17 May 2008 | |
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Pay per click (PPC) is an advertising program that used on search engines, advertising networks, and sites/blogs. The advertiser will pay the publisher when a user clicks on an link of ad to visit the advertiser's website. Before that the advertiser must bid on keywords of their website's content. The advertiser try to choose right keywords to promote their website. So, when a user types a keyword that matching the advertiser's keyword list via search engines, the advertiser's ad will appear on search result. And then user can click on link of ad. The publisher can join this advertising program and place ad scripts into their sites or blogs. The ad will appear on sites or blogs that relevant with content. There are many pay per click advertising program on the internet, like Google AdSense, Bidvertiser, Adbrite, Yahoo Publisher etc. Google AdSense is the most popular pay per click advertising program. For more about Pay Per Click Articles : http//ppc-articles.blogspot.com |
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