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Internet Advertising in Canada Takes Off |
| Written by Meenakshi Wali | |
| Tuesday, 10 June 2008 | |
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According to a report by IAB, Internet advertising spending in Canada has grown to almost 80 percent in the last two years to reach $1.5 billion.It gets clear from the report that the fastest internet advertising growth remains in the online classifieds and internet directories, which have been seen rising up to a staggering 120 percent, with a whooping $273 million as the official count. The report also tells that Online email marketing has grown 82 percent to $20 million, alongside search marketing which has grown 79 percent to $353 million.Also, the traditional display ads have grown 58 percent to $364 million. Meenakshi Wali, Business Development Head and Co-Founder, Rupiz Ads states that these are great signs for the Canadian online economy and also for the rest of the globe, as marketing budgets are seeing pretty healthy rise, both online and offline.She further stated that internet advertising is still the fastest growing advertising medium. Rupiz Ads, a premier advertising network headed by her, caters to the advertising needs of its clients,worldover, inheriting the business values of its parent company, the Rupiz Infotech group.The network strives to provide perfect business platform for global merchants, offering them a host of benefits.The company works on the Pay-for-Performance model to provide comprehensive marketing solutions, and the display campaigns developed by the company have helped in maximizing their client's ROIs by collaborating with the best of publishers. Also confirmed by the Institute of Communications and Advertising and Canada Post is the fact that more flow of the advertising money may also give birth to great competition in the online ad market, which is expected to continue at a rate of 32 percent growth this year. The advertising survey was conducted asking 270 senior marketing executives about their planned ad spending. Results showed that traditional advertising will grow at the slowest rate since 2004. |
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