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Harry hastings adwatch survey |
| Written by Marianna Mavrianou | |
| Tuesday, 01 April 2008 | |
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A new Hastings Direct TV advertising campaign featuring its redesigned brand icon, ‘Harry’, is fast becoming a big hit with consumers, according to a Marketing Magazine survey published today.
Hastings Direct offers car insurance, home and content insurance, bike insurance, and van insurance, as well as classic car and travel insurance. More than half (52%) of those questioned recalled the advertisement, positioning the campaign at second place in the magazine’s Adwatch survey – ahead of classic brands such as Vauxhall, Kellogg’s, Burger King and Tesco. Launched just a month ago, Hastings Direct’s new branding has been re-designed to dovetail with its re-focused positioning – ‘we know what matters to you’. Claire Day, Hastings Direct Marketing Director said: “The TV advertisement heralds a re-birth of the Hastings brand, so it’s pretty impressive, this early in the campaign, that 520 of the 1000 adults questioned recalled it.” - Ends - |
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