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Display Advertising records astounding growth in the UK |
Display Advertising records astounding growth in the UK |
| Written by Meenakshi Wali | |
| Monday, 14 April 2008 | |
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“Display advertising is on a rise because advertisers are increasingly recognizing Internet as a medium that befits every style of messaging. Rupiz Ads capitalizes on this growing urgency and has already etched its presence in the UK market as a premier display ad network.” Display Advertising Industry in the UK experienced a stupendous growth of 31 percent in 2007, with skyscrapers, banners and embedded rich media witnessed a 45% growth equating to £592 million. The expenditure on embedded formats accounted for 79% of the total display advertising. IAB is of the view that in 2008, the growth of Internet as a direct response medium, combined with brand efficacy of online videos will be the deciding factors. These statistics surely spell great news for online Display advertising networks that would most certainly benefit their clients, apart from broadening their own horizons. Rupiz Ads, a premier display advertising network and a flagship brand of the Rupiz Infotech group, features high on the online advertising curve by implementing high business standards and being technologically abreast. The group functions extensively in the UK market besides expanding in countries like the US, Korea, India, Australia and many others. Rupinder Khurana, Co Founder and Director, Rupiz Infotech group, says, “Display advertising is on a rise because advertisers are increasingly recognizing Internet as a medium that befits every style of messaging. Rupiz Ads capitalizes on this growing urgency and has already etched its presence in the UK market as a premier display ad network.” The group offers the many unique features to its clients (advertisers, publishers and agencies). Some of the sterling features of Rupiz Ads include- · Pay-on-performance structure · Ad inventory of 5 billion impressions/month · Expertise in all creatives - video ads, layer ads, skyscrapers, pop-ups/under etc · State-of-the-art tracking technology · 24/7 reporting mechanism · Multi-channel and tailor made advertising solutions · Serving diverse industry verticals · Dedicated customer support · Truly global reach and visibility As long as online display advertising is beholding lofty investments, which as the trends forecast, is most likely, professional online display networks like Rupiz Ads will continue to benefit everyone associated with them. |
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