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CherryMonday Releases Results Of Its’ First Subscriber Survey
Written by Tom Barnet   
Tuesday, 17 June 2008

CherryMonday is the Monday morning email broadcast to a female only audience.  Each Monday morning their female subscribers receive an email containing vouchers, special offers and discounts from leading brands including Clinique, Aveda, Sweaty Betty, Tesco Diets, Dorothy Perkins and The White Company.

 

CherryMonday has recently completed its’ first subscriber survey.   CherryMonday spokesperson Tom Barnett commented; “the subscriber survey is something that we will carry out every 6 months.  The survey will help us to shape our future email broadcasts, ensuring that we provide our subscribers with the type of offers that they want to see from our advertisers.”

 

The key findings from the CherryMonday subscriber survey:

 Main reasons for subscribing to and staying with CherryMonday

Life becoming much more expensive, so hunting around for good deals more regularly now       64%

Impressed with the brands in the email 29%

Non intrusive email and we don’t get bombarded with spam 7%

 Top 3 things that you would like to see in the CherryMonday email

Discount offers from well known brands    71%

Opportunity to get free samples by signing up at our advertisers’ website    16%

Printable instant redemption vouchers    13%

 Top 3 categories where you would like to see offers in CherryMonday email

Fashion                                           42%

Cosmetics                                      39%

Weight loss/diet offers                 19%

 Average online monthly spend

Way less than £100                       7%

Approximately £100 a month      47%

Way more than £100 a month    46%                       

 In the future do you think you will spend less, the same amount or more of your monthly spend online compared to now?

Less                                                       1%

The same                                            12%

More                                                   87%

 

For more information please telephone CherryMonday on 020 8624 6775, email This e-mail address is being protected from spam bots, you need JavaScript enabled to view it or visit www.cherrymonday.com. 

 
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