“Repeated exposure to a product via banner ads generates a positive feeling towards that product. These feelings can include a mild inclination or more subjective things such as fame, truth, loudness, stimulus brightness and darkness”, says a research conducted by the Journal of Consumer Research.

Banner ads are the most popular form of advertising on the Internet and a hit with almost all the Internet-based businesses. Rupiz Ads, a leading online banner advertising firm, works on the Pay-for-Performance model to provide comprehensive marketing solutions. The banner campaigns developed by the company helps in maximizing the client's ROI by collaborating with the best of publishers. Over a period of time, Rupiz Ads has served high-value industry verticals, including real-estate, finance, travel etc.

Rupinder Khurana, Co Founder and Director, Rupiz Infotech group states, “Rupiz Ads utilizes this familiarity-based advertising concept.” The concept is that banner ads foster familiarity even if the users who view them don't click through to the ad-source. Meenakshi Wali, Co founder and Business Development Head, Rupiz Media, lists down the distinguishing features of Rupiz Ads as follows-

• Expertise in developing HTML banners, layer-ads, skyscrapers, pop-ups, text links, flash banners, e-mail marketing,interstitials

• Pay-on-Performance model secures the interests of both the publishers and the advertisers

• An astounding capacity of serving 5 billion impressions/month, Rupiz Ads promises an equally astounding visibility to its clients

• Extensive Publisher-base targets the ad campaign of a client to his niche audience. Some of the publishers include Yahoo, Rediff, Sify, MSN, Zapak.

• Real Time tracking mechanism provides comprehensive sales/marketing reports to the clients

• Best CPM rates for the publishers

• Best user interface and back-end operations

With the advent of the Internet, banner advertisement has become a very powerful means to market products online. Not only does it provide the coveted traffic, better click-throughs but the much necessary branding. It certainly looks like embodying the above unique features, Rupiz Ads is high on technological-mettle and a worthy contender in the Banner Advertising industry at large.