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Award-Winning Creative Team Joins MRM Worldwide (UK)

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Award-Winning Creative Team Joins MRM Worldwide (UK)

Written by Brooke Paul

Monday, 14 April 2008

MRM Worldwide (UK) – IPG’s largest digital agency in Europe – is pleased to announce that Aubrey Laret and Drew Forsyth have joined the agency as Integrated Creative Directors. The team will report into MRM Worldwide (UK) Group Creative Director, Matt Mayes.Laret and Forsyth join MRM Worldwide (UK) from Draftfcb where they won over 20 awards for their work on accounts such as Saab, Oxfam and the Training and Development Agency. Honours won included gold, silver and bronze awards from Precision Marketing, the DMA, Campaign Direct, Caples, and a Gold Echo Award for their 2006 Saab campaign. They were also nominated as 2006 Cannes finalists for their work on the Oxfam “I’m In” campaign.Commenting on their appointment, Forsyth said:‘What excited us about MRM is that it’s ahead of the game in so many ways. They have recognised for a long while that the traditional divides between marketing disciplines no longer apply. In the new marketing landscape, big ideas should be able to live in all mediums. Any agency that doesn’t realise this is effectively being left behind. We are delighted to have joined MRM Worldwide (UK).’ Alastair Duncan, Chief Executive of MRM Worldwide (UK), said:‘It’s a pleasure to be able to bring new creative thinking into the business. The quality of the idea still matters in the digital world. The way ideas are developed and distributed though has changed dramatically, and we need creative thinkers who really get that. Aubrey and Drew fit right in.’The team will be working on both off- and online business for the Microsoft and Nortel accounts. ---End--- Notes to EditorImages available upon request.

About MRM Worldwide (UK)

MRM Worldwide (UK) is IPG’s largest digital agency in Europe. Clients include COI, Carbon Trust, Dell, GM, Intel, Microsoft, MSN, Nestlé and Novartis. It is part of McCann Worldgroup, which is owned by the Interpublic Group of Companies [NYSE: IPG].

Further information:

Toby Hall / Brooke Paul (gth media) +44 (0)20 7153 8035

Alastair Duncan (MRM Worldwide) +44 (0)20 7153 8007

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