E-mail marketing is soon emerging as the key which will open the locks to the mailboxes of potential customers for small as well as big scale business houses, and Rupiz Xpress, a flagship brand of the Rupiz Infotech group, is a promising name in the arena of e-mail marketing service providers.

We managed to catch up with Meenakshi Wali, Co Founder and Business Head,Rupiz Xpress, and gather some inside information on the know-how's of the "art" of E-mail Marketing.
These are some of the basic questions regarding the campaign.

How important is the subject line?

The mail has to clinch on to the reader's interest and stand out in his crowded inbox. Subject lines should be kept to the point in order to win the interest of the reader.
Over promising or misleading subject lines ultimately destroy trust of the recipients, damaging your brand and driving customers away.
While your mails are delivered to millions of customers at once, they are still received by individuals so they should be personalised.

Is HTML format favourable?

Yes, HTML based e-mails are the future of E-Mail marketing and one of the only ways to win the attention of the reader for a longer span. But these mails should be kept in the range of 500-600 pixels in width, otherwise the reader would be forced to scroll horizontally and ultimately lead to a loss of transaction of some important pictures or content.

What is the appropriate time/day to send the mail?

There is no perfect time or day to send a mail as every list is different, however businesses can analyze the site traffic numbers to understand their readers schedule. Rupiz Xpress offers a facility for the businesses to pre-set the hour of the delivery in support of their analysis.

Incorporating these points businesses can execute effective E-Mail marketing campaign that would lead them to the zenith of RoIs.

E-mail marketing

Rupiz Xpress
H - 23,
Sector - 63
Noida (U.P), 201301
India
Ph: +91-120-4216962
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