Rupiz Ads' new network has been developed just to cater to the sector specific marketing goals of China's travel industry. “ The latest addition to our vast inventory base has been done after analyzing the demographic, behavioural as well as personality traits of a Chinese netizen” quotes Meenakshi Wali, Co-founder and Business Development Head, Rupiz Ads. Consequently, a player of travel biz can achieve better results by establishing his visibility among a group which is more inclined and receptive towards the advertised message.

In today's competitive scenario, quality not quantity helps in achieving crucial goals like brand conversion and awareness. Rupiz Ads aspire to deliver this by striking a balance between the desired characteristics of advertiser's target group and the netizen's attributes loyal to a particular publicity platform.

“At Rupiz Ads, the return-on-investment (ROI) on the marketing expenditure is accessed in terms of quantitative as well as qualitative attributes, on the basis of conversion and performance of the marketing endeavour. Thereby, aiding the marketer to achieve the predefined goals like increasing brand awareness, generation of leads and online sales, in true sense” claims Meenakshi.

An industry analysis reveals that online travel service providers are betting high on the Chinese markets. Currently, at an estimated worth of $2.4 billion, with an average annual increase of 60% , the market of online travel bookings will catapult to an astronomical sum of $15.4 billion by 2011. China's surging economic growth rate and fast-growing Internet user population, will play a crucial role in the growth of travel industry in the Asia-Pacific.

“However, to create a benchmark in this seemingly promising business terrain a marketer definitely needs to optimize a 360 degree advertising solution to increase his presence in the competitive market”, states Meenakshi. She further adds, “ It's important to have a marketing confidante who has the competency to develop a comprehensive marketing strategy, keeping all the parameters into consideration. They should deal with a marketing partner which is highly transparent, is responsible enough to be accountable for the results and has state-of-the-art website analytics and campaign tracking tools.” Rupiz Ads is a combination of all the above mentioned attributes, deployed for an online travel service provider, aiding him to gauge crystal clear ROI on his marketing spend.