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Improve how spiders see your website. |
| Written by Jason Lee | |
| Monday, 15 September 2008 | |
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There are four basic areas a search engine looks at when examining a document. After the URL of a site, the first information a search spider records is the title of the site. Next, it examines the Description Meta tag. Both of these elements are found in the <head> section of the source code.
Titles should be written using the strongest keyword targets as the foundation. A glance at our index page shows that phrase is used as the first three words in our site title. Some titles are written using two or three basic two-keyword phrases. A key to writing a good title is to remember that human readers will see the title as the reference link on the search engine results page. Concentrate on the strongest keywords that best describe the topic of the document content. The Description Meta tag is also fairly important. Search engines tend to use it to gather information on the topic or theme of the document. A well written Description is phrased in two or three complete sentences with the strongest keyword phrases woven early into each sentence. As with the title tag, some search engines will display the Description on the search results pages, generally using it in whole or in part to provide the text that appears under the reference link. Some search engines place minor weight in the Keywords Meta tag however, it is not advisable to spend a lot of time worrying about the keywords tag. After reading information found in the <head> section of the source code, spiders continue on to examine site content. It is wise to remember that spiders read the same way we do, left to right and following columns. Good content is the most important aspect of search engine optimization. The easiest and most basic rule of the trade is that search engine spiders can be relied upon to read basic body text 100% of the time. By providing a search engine spider with basic text content, SEOs offer the engines information in the easiest format for them to read. Very good SEOs can almost always find a way to work basic body text into a site without compromising the designer’s intended look, feel and functionality. PR Online.Jason Lee086 664 7711www.pronline.co.za This e-mail address is being protected from spam bots, you need JavaScript enabled to view it http://pronline.blat.co.zahttp://pressreleaseonline.blogspot.com |
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