AMA announce the launch of AMA Go Green – a mobile eco-friendly companion showing how simple steps and changes to your lifestyle can help the environment and the planet.

This advanced application shows how adapting your way of life and implementing small changes to your daily routines, through tasks such as recycling, helps the planet we live in and our surroundings.

The application is broken down into different interactive elements. Complete the R U Green? quiz to find out just how green you really are! There is a mini-game to test skills and the results of the quiz are displayed in the form of a landscape.

Join the Green Class and each day you’ll receive a Daily Leaf issuing you with a new challenge to make your lifestyle more eco-friendly. Get your friends on board and raise the awareness of helping the planet by sharing with your mates, using the SMS option.

Reckon you know all there is to know about green issues? Test your knowledge with the Green IQ quiz and find out what your environmental IQ is. Swot up on knowledge and raise your IQ to become top of the class!

And don’t think that being eco-friendly is stuffy and boring, there’s heaps of cool interactive stuff to do and two exciting mini-games which will keep you entertained for hours!

“We strive to deliver not only unique and interesting content to the user, but also subjects which can have a positive effect on people’s demanding lives. We developed Go Green to raise awareness of important eco issues. We are part of the planet and we should all play a role in being responsible to our surroundings. Small steps can make a big difference, so Go Green and have an eco-friendly companion in your pocket,” says Christian Guillemot, CEO of AMA.

AMA Go Green is available starting this month in the UK, France and Belgium.

ENDS

ABOUT AMA

AMA was founded in 2004 by the Guillemot brothers and is a sister company to Ubisoft, Gameloft, Guillemot Corporation and Longtail Studios. AMA is a mobile entertainment publisher and developer of lifestyle games and applications.

The company is developing applications for Java, Brew and Symbian technologies with over 250 employees working in the central offices in London with studios extending across the globe in Bucharest, Shanghai and New York.

AMA strive to offer a unique and interactive gaming experience for the user covering a wide range of genres including Astrology, Brain Training, Fashion, Health & Fitness, Love & Relationship and Party & Lifestyle.

With over one billion subscribers in more than 40 countries, AMA delivers unique content to a mass world-wide audience.

For further information contact:

Joanne Higgins

Head Of Content, Editorial And Branding

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