Icoste, www.icoste.com has launched a new website to offer UK customers an easy and reliable resource of shopping online.

Icoste.com is a price comparison & shopping site with no annoying advertising or sponsored links. It supplies product information, reviews and ratings on over 1 million products from over 300 retailers from the UK.

The website was aimed primarily at consumers to offer them a genuine unbiased review of products along with information, ratings, images and price comparisons. Icoste is a tool aimed at consumers who enjoy shopping online.

Mike Meade, creator of Icoste.com, said…"After searching for a product on the web in the past, I found it difficult to see what I was searching for, the only thing I could see was irritating advertising and links to irrelevant websites that had no interest to me. The aim of Icoste is to give the consumer a detailed description of the product they are searching for together with unbiased reviews, ratings, images and the cheapest price we can find available on the internet.”

Using the latest technology available today, Icoste offers users:

• Very clean, bright, user interface for consumers to follow easily.
• Daily import routine of retailer products, making sure that our information is fresh and that prices are kept up to date.
• A choice of being notified immediately when a price drops to consumer’s budget.
• Advanced product search functionality, including the ability to search by keyword, brand and price.
• Advertising free zone - Icoste does not drive distracting advertising banners or links to users. The website will only ever show a maximum of one advert if we believe it will be of interest to the user.
• Ability to easily send products to their friends email address if they think it may be of interest to them.

Icoste.com – The Online Superstore

About Icoste
www.icoste.com offers product and price comparisons in the UK. Icoste.com is one of the only price comparison sites that keeps advertising away from its users, and offers a unique unbiased comparison of products with genuine reviews and rating that are monitored before being displayed to avoid spamming and unlawful reviews.