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Vertical Leap Celebrates 3 Years of Search Analytics |
| Written by Jonathan Andrews | |
| Wednesday, 16 July 2008 | |
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Revealing how traffic arrives at a client website, by tracking keywords and phrases used on arrival for a search engine, Apollo's Search Analytics is a vital part of the managed search engine marketing service provided by Vertical Leap.
15 July 2008. Portsmouth. This month, Hampshire based search engine optimisation company Vertical Leap is marking the 3 year anniversary of the introduction of Search Analytics to its SEM platform, Apollo. Revealing how traffic arrives at a client website, by tracking keywords and phrases used on arrival for a search engine, Apollo's Search Analytics is a vital part of the managed search engine marketing service provided by Vertical Leap. "Since its inception in 2005, Analytics has become an essential part of the service, allowing us to evaluate keywords based on the traffic they bring from particular search engine positions," says Gina Bray, Vertical Leap's Sales Director. "Our customers can be certain that once a keyword reaches a top position in a major search engine, it will be evaluated to make sure that it is bringing sufficient traffic to the site. Keywords that underperform are replaced." This method of continual improvement and evolution of the keyword list is a central part of the "TotalPropulsion" managed SEO service provided by Vertical Leap's team of Campaign Delivery Managers. Search Analytics breaks down search engine visits into those from Pay Per Click ads and those from natural or organic listings, and it will also track the conversions from both PPC and organic sources to help evaluate SEM Return on Investment (ROI). Search Analytics data is gathered automatically in real time and updated 24/7. Search Analyticsworks seamlessly with the rest of Apollo to provide an overall strength of an SEO campaign now, its history and crucially, where it should be going. Search Analytics takes the guesswork out of search engine marketing. |
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